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5.1 Экономическая логика медиапроизводства в мультимедийной среде
Гл. 5.1. С. 207–219.
Kiriya I.
Zelentsov M., Павленко Э. С., В кн.: Медиа в современном мире. 65-е Петербургские чтения. Материалы 65-го международного научного форума, 22 — 25 апреля 2026 г. В двух томах, том 1Ч. 299. Т. 1.: Медиапапир, 2026. С. 248–249.
Рассматриваются вопросы трансформации ведущих мировых бизнес-медиа. Исследуется аспект реформирования контент-стратегий деловых СМИ в контексте изменения медиаландшафта, технологических новелл, формирования новых бизнес-моделей СМИ, привлечения новой лояльной аудитории. Анализируются кейсы деловых СМИ (Forbes, The Wall Street Journal, Bloomberg). Изучаются новейшие форматы указанных бизнесмедиа. ...
Added: August 5, 2026
Olah O., Альманах Корпоративный музей. Выпуск 2. Россия 2026 № 2
Мультимедиа и высокотехнологичные решения в современных музеях не новшество, а необходимая реальность. Как государственные, так и частные организации всё чаще выбирают цифровой подход для передачи смыслов и донесения информации, а развитие науки и технологий дает возможность сделать это максимально результативно. Специфика корпоративного музея строится на сочетании классической музейной методологии и необходимости достижения финансовых показателей коммерческого ...
Added: June 26, 2026
Sharko E., Саруханян М. Н., Управленец 2025 Т. 16 № 6 С. 34–50
At present, domestic cosmetic companies in Russia lack effective mechanisms for overcoming consumer distrust and adapting to new market conditions created by the departure of leading foreign brands after 2022. This study addresses the need to develop adaptive business models and marketing strategies for local Russian cosmetic brands to cope with consumer distrust and effectively ...
Added: January 12, 2026
Чан Ф. Т., Староверова О. В., Kosov M., Аудиторские ведомости 2025 № 2 С. 129–134
This article is devoted to the study of factors affecting enterprise cash flow management. Methods of analysis and synthesis of peer-reviewed scientific sources on this issue are applied. As a result of the research, two groups of factors have been identified and systematized: objective factors (state economic policy, customer influence) and subjective factors (competence of ...
Added: September 22, 2025
Selezneva A., Veselova A., Управленец 2025 Vol. 16 No. 4 P. 87–100
In response to “disruptive market shifts,” companies can initiate transformation processes to cope with ever-increasing competition, changing customer demands, increasing regulatory pressure, and other factors. At the same time, the transformation of business models (BM) under institutional pressures and their consequences have not been sufficiently studied. The purpose of the study is to identify the ...
Added: September 20, 2025
Zelentsov M., Вопросы журналистики 2025 № 17 С. 19–31
The nature of the media economy as an integrating unit in the system of media and journalism theories is considered theoretically. Provides a conceptual understanding of the process of deglobalization and the role of deglobalization in the media. Key, relevant works devoted to media economy and editorial management are reviewed, and the author’s reflection is ...
Added: June 14, 2025
Mikhail Vialtsev, Mikhail Komarov, Journal of Asia Business Studies 2025 Vol. 19 No. 3 P. 769–795
Purpose
This paper aims to explore the potential impact of smart contracts on the sharing economy through the lens of car-sharing company Delimobil. Despite the growing body of literature on smart contracts and the sharing economy, there remains a gap in understanding how these two areas intersect and what implications this could have on sustainability. By ...
Added: May 6, 2025
Krasyuk T., Маркетинг в России и за рубежом 2023 № 6 С. 14–16
Current paper raises the systematization issue of the factors influencing the transformation in the context of strategic marketing management and modern economic trends, such as ecosystems and digitalization. The object of the author's research is the processes of value transformation as a means of strategic management and communication with stakeholders, as well as the result ...
Added: April 6, 2025
Tyulin D., Вестник Нижегородского государственного лингвистического университета им. Н.А. Добролюбова 2022 № 57 С. 109–121
This article is devoted to the analysis and comparison of two phenomena of British counter cultural poet: the work of David Bowie and the legacy of the British Poetry Revival. David Bowie has gained cult status as a musician and performer, his work bringing together various genres and art forms such as theater, poetry and ...
Added: March 10, 2025
Zelentsov M., В кн.: Журналистика в 2024 году: творчество, профессия, индустрия. Материалы международной научно-практической конференции.: М.: Факультет журналистики МГУ им. М.В.Ломоносова, 2025.
Рассматривается возможность пересмотра концепции медиаэкономики в контексте роста популярности платформенных медиа, специфики правового регулирования СМИ в разных странах, усиления концепции информационного суверенитета ...
Added: February 9, 2025
Zelentsov M., Информационное общество 2024 Т. 4 С. 121–129
В статье анализируются данные, полученные в ходе анкетирования в декабре 2023 г. студентов трех вузов ДНР и позволяющие определить степень зависимости их поведения в сообществах близких людей от свойственного им индивидуального медиапотребления. На основании ответов респондентов делается вывод, что такая зависимость в среде молодежи Донбасса в целом соответствует аналогичному показателю в остальной России, хотя в ...
Added: August 31, 2024
Ачето Т. О., Zelentsov M., Вестник Томского государственного университета. Филология 2024 № 88 С. 265–285
The authors present a joint research on the specifics of editorial management of a news agency in the context of digitalization and the ongoing media convergence. In particular, they examine the particular characteristics of the product and product portfolio of the media. The direct practical part is the examination of the product line of a news ...
Added: May 29, 2024
Вырковский А. В., Образцова А. Ю., Галкина М. Ю. et al., Вестник Московского университета. Серия 10: Журналистика 2016 № 5 С. 27–55
Nowadays mass media are to work under the pressure of rapid changes in the ecosystem due to the spread of new technologies. It means that new approaches toward the newsroom management are highly needed. First of all the new tools for quality and efficiency measurement are to be adopted. Therefore the authors have conducted the ...
Added: January 31, 2024
Argylov N., Лаврищева М. С., Знак: проблемное поле медиаобразования 2023 № 2(48) С. 58–74
The authors study content marketing strategies, positioning and PR-promotion of companies through thematic and genre diversity of brand media content on the material of the telegram channels “Tinkoff Journal”, “Business Secrets” (Tinkoff Bank), “Sber Business”, “Yandex for Entrepreneurs. On the basis of media metric analysis, they assess the overall effectiveness of the considered brand media, ...
Added: September 25, 2023
Попова В. В., Коммуникации. Медиа. Дизайн, Россия 2023 Т. 8 № 2 С. 111–131
Over the past year, due to events within the country and in the international arena, the importance of socio-political content on all platforms has increased. Despite the increase in airtime, political programs on television nevertheless have difficulties attracting a new young audience to the screen. The author of this study aims to identify and analyse ...
Added: July 4, 2023
Gorgisheli M., Volkova I., ЭКО 2023 Т. 53 № 4 С. 117–133
The paper considers the transformation of business models of Russian
generating companies as a response to new challenges. The coronavirus pandemic
and the sanctions package of Western countries have influenced the global trends
previously operating in the Russian electric power market and formed a number
of limitations. The general negative consequences of these events are shown: the
rupture of previous ...
Added: April 15, 2023
Makushina E., Malofeeva T., Козиорова О. И. et al., Вестник Московского университета. Серия 6: Экономика 2023 № 1 С. 135–163
The development of the pharmaceutical industry is inextricably linked with the development of new types of drugs, the introduction of new technologies, the provision of scientific research in bioengineering and biotechnology, which can be ensured through the continuous development of intellectual capital. Intellectual capital is a capacious and ambiguous concept, which, other things being equal, ...
Added: April 13, 2023
Залата О. А., Eremenko J., Интеграция образования 2020 Т. 31 № 1 С. 678–691
he development of information technologies and innovations in education calls for the need for an objective assessment of their impact on cognitive processes, psychological and physiological reactions of students. The aim of the study is to assess the influence of the level of multimedia on the effectiveness of training, as well as the psychological and ...
Added: October 28, 2022
Evseeva M., Управленец 2020 Т. 11 № 3 С. 59–71
Due to the external environment being unpredictable and dynamic, the business model becomes obsolete in a short time and its logic loses effectiveness. This seriously threatens business continuity and affects income flows. The paper develops indicators for assessing the effectiveness of business models. Methodologically, the study rests on the stakeholder theory, valuebased management and technological ...
Added: October 27, 2022
Tretyak O., Bilinkis J., Klimanov D., Российский журнал менеджмента 2021 Т. 19 № 4 С. 403–428
В статье представлены специфические особенности бизнес-модели экономики совместного потребления. В основе их воспроизведения лежит сложившееся как в научных исследованиях, так и в практике бизнеса понимание данного нарождающегося и стремительно развивающегося феномена (в этой части авторы опираются на обзор существующих исследований совместного потребления и описание кейсов действующих компаний в исследуемой области). Для систематизированного воспроизведения специфики и ...
Added: October 10, 2022