?
Современные маркетинговые практики в России: результаты эмпирического исследования
Российский журнал менеджмента. 2015. Т. 13. № 1. С. 3-26.
Keywords: Russiaмаркетинговые практикиcontemporary marketing practices (CMP)современные маркетинговые практики (CMP)
Publication based on the results of:
Rebiazina V. A., Daviy A., Вестник Московского университета. Серия 6: Экономика 2014 № 6 С. 101-122
The article is devoted to the comparative analysis of theoretical approaches to the definition of marketing practices and their understanding by marketing representatives of Russian companies. The article analyzes the existing theoretical approaches to marketing practices, as well as the basic models of marketing practices. Research methodology is based on the use of qualitative methods ...
Added: October 15, 2014
Vera A. Rebiazina, Olga A. Tretyak, / Высшая школа экономики. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is ...
Added: October 6, 2014
Wijler D., / нет. Series нет "нет". 2015.
This paper explores the connection between marketing practices and financial indicators in the Russian emerging market, based on the methodology known as Contemporary marketing practices project (CMP) developed at Auckland University, which helps to generalize marketing practices and classify them. Extending current research, I identify the marketing styles that are associated with best financial practices ...
Added: October 23, 2014
Dolzhenko R. A., Vetrova T., Маркетинг и маркетинговые исследования 2016 № 3 С. 198-207
The article describes the essence of internal marketing, the evolution of its concept and the main directions of its implementation in the company. Internal marketing represented as an ideology of institutional activities which companies should consider staff as internal customers in conjunction with external customers of the company as a basis for formation the system ...
Added: April 5, 2016
Lagutaeva D., Tretyak O., Grigoriev A., , in : GSOM EMERGING MARKETS CONFERENCE 2016. : St. Petersburg : St. Petersburg State University Graduate School of Management, 2016. P. 220-223.
The main purpose of the research is to answer the question - do patterns of marketing practices (MP) exist in companies of different financial levels? Based on the international methodology of the Contemporary marketing practices project accomplish that data with net income from SPARK database we divided 129 companies by groups of growth rate net ...
Added: March 10, 2017
Vetrova T., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2014 № 1 С. 117-142
Modern business conditions require a revision of the traditional concept of marketing and existing marketing tools. The materials of the international project "Contemporary marketing practices" are considered in the article. This project is the methodological basis for monitoring of marketing activities in 17 countries. For Russia it is very important that research uses comprehensive approach, ...
Added: October 23, 2014
Gershman M., Thurner T., Public Money & Management 2018 Vol. 38 No. 2 P. 157-160
Engineering and industrial design services are closely connected to both an economy’s value and level of employment. While the global market for engineering services is growing steadily, the Russian engineering and industrial design market is very fragmented. Russia began a targeted policy for engineering and industrial design in 2013 to support service providers who were ...
Added: January 17, 2018
Gurkov I. B., Kokorina A. O., Saidov Z., Journal of East-West Business 2020 Vol. 26 No. 4 P. 365-390
The paper describes a new form of investment attraction recently introduced in Russia—territories of outrunning socio- economic development (TOSEDs). These initiatives provide tax and other benefits to 20 territories in the Far East and to 90 cities in which a considerable number of jobs are concen- trated in a single factory (mono-cities). Using secondary sour- ...
Added: May 26, 2020
Kabalina V., Reshetnikova K., Predvoditeleva M., / Высшая школа экономики. Series MAN "Management". 2014. No. 27.
This paper presents the results of research into the values and norms which are adhered to a Russian tour operator, the employees’ personal business values, and the level of their adherence to company regulations. The empirical data of this research includes the company’s internal documents, four in-depth interviews with senior management employees, and a survey ...
Added: February 10, 2015
Gurkov I. B., Filippov S., Journal of East - West Business 2013 Vol. 19 No. 4 P. 260-290
The extant literature acknowledges the role of overseas subsidiaries in the growth and development of multinational companies (MNCs). Such subsidiaries are viewed as critical players in the innovation process at MNCs. This topic remains largely underresearched in the Russian context. This study aims to fill this gap by examining the dynamics of the innovation process ...
Added: November 2, 2013
Prosvirkina E. Y., Просвиркин Н. Ю., Суббочева А. А., М. : Библио-глобус, 2017
The monograph is devoted to research of motivating innovation activities. This topic is especially relevant nowadays when there is a tendency towards activation of companies' innovation activities, increase in expenses on technological innovations and growth of innovative companies in Russia. Not all Russian innovative companies realize the necessity of improving employee management system, which requires ...
Added: February 24, 2017
Kuzminov I., Chulok A., Thurner T., Foresight 2017 Vol. 19 No. 3 P. 291-305
Purpose – This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the public administration system and, specifically, into the national strategic planning system.
Design/methodology/approach – To do so, the authors fall back on more than 10 years of ...
Added: June 22, 2017
Proskuryakova L. N., Technological Forecasting and Social Change 2017 Vol. 119 P. 205-210
This paper offers a novel comprehensive conceptualization of Energy Technology Foresight (ETF) in emerging economies, including development trajectories, key methodological tools and elements, major challenges and weaknesses. ETF allows the emerging economies to provide the basis for government's energy policy, to create a common vision among the various actors and to strengthen R&D and innovation ...
Added: June 20, 2016
Gimpelson V. E., Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2022. № WP3/2022/05.
In this study we explore evolution of the job structure in the Russian economy during the first 20 years of this century. Does it change through a consequent substitution of relatively worst (in terms of quality) jobs by better jobs? Or through a destruction of middle quality jobs? Or do we observe stagnation and conservation ...
Added: October 26, 2022
Proskuryakova L. N., Ермоленко Г. В., М. : Издательский дом НИУ ВШЭ, 2017
В аналитическом докладе представлены результаты форсайт-проекта «Исследование глобальных вызовов и долгосрочных тенденций инновационного развития в сфере возобновляемых источников энергии», проведенного ИСИЭЗ НИУ ВШЭ при информационной и финансовой поддержке Группы компаний «Ренова».
Исследование было сфокусировано на трех тематических областях: преобразование энергии солнца в электрическую; преобразование энергии ветра в электрическую; преобразование энергетической биомассы в тепловую и электрическую энергию. ...
Added: April 4, 2017
Evgeniy Kutsenko, Ekaterina Islankina, Vasily Abashkin, Foresight 2017 Vol. 19 No. 2 P. 87-120
Purpose – This paper aims at assessing the impacts of the national cluster policy, cluster age, cluster development benchmarks of neighbouring regions and the cumulative level of regional innovative capacity on the quantity and quality of cluster initiatives in Russia. Design/methodology/approach – Hypotheses’ testing was carried out by a series of calculations comparing the qualitative ...
Added: May 15, 2017
Tretyak O., Лагутаева Д. А., Маркетинг и маркетинговые исследования 2015 № 6 С. 412-425
The paper examines whether difference between transactional and relationship marketing can be used for marketing practices classifications in Russia. As a result of empirical research we provide the typology of contemporary marketing practices in Russia and characterize the profiles of the clusters in details. Besides that the connections between marketing activities and financial performances of the ...
Added: December 4, 2015
Россия в глобальном мире. Сборник научных трудов 10-й Всероссийской научно-теоретической конференции
СПб. : Издательство Политехнического университета, 2012
Сборник содержит материалы по проблематике: Россия в условиях глобального кризиса: внутренние и внешние угрозы; эволюция взглядов на роль государства в экономии; модель многополюсного мира; преемственность политической власти в России: история и современность; опыт управления развитием по пути национального проектирования; энергетическая безопасность Запада как вызов России; перспективы вступления России в ВТО: экспертные оценки и прогнозы; Россия ...
Added: February 14, 2013
Lagutaeva D., В кн. : GSOM Emerging Markets Conference: Business and Government Perspectives. : St. Petersburg : ., 2014. С. 786-794.
This paper explores the connection between marketing practices and financial indicators in the Russian emerging market, based on the methodology known as Contemporary marketing practices project (CMP) developed at Auckland University, which helps to generalize marketing practices and classify them.
Extending current research, I identify the marketing styles that are associated with best financial practices at ...
Added: March 11, 2016
Proskuryakova L. N., / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2015. No. 44.
The Foresight study presented in this paper is devoted to the sustainable use of water resources in Russia. The authors analyse possible trajectories of development in the three thematic areas (i) sustainability of water systems; (ii) water use by households and in industry; and (iii) new water products and services.
The Foresight methods cover expert interviews ...
Added: August 31, 2015
Gurkov I. B., Global Business and Organizational Excellence 2016 Vol. 35 No. 4 P. 44-54
Oriflame CIS, a regional subsidiary of a Swedish beauty and cosmetics company operating in the countries of the former Soviet Union, generated 43 percent of global sales and 62.2 percent of operating profits for the parent company in 2014—despite the fact that markets in Russia and Ukraine were stagnant or declining. Using an attractive remuneration ...
Added: April 5, 2016
Vernikov A. V., / Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 2223686.
This paper tries to assess some of the effects from industrial policy of growing state-controlled "national champions" in the Russian banking industry. We look at market concentration and competitiveness and average bank efficiency. A modified method of calculating the indicators of market concentration suggests that main segments of the market have crossed the threshold of high ...
Added: February 25, 2013
Predvoditeleva M., Kazakov S. P., Маркетинг в России и за рубежом 2016 № 6 С. 75-85
The most recent social, economic and political events affected the Russian tourism industry significantly. One of the key problems is the customers’ choice between individual trips and trips organized by travel companies, including so called package tours. Services forming the service package determine the customer’s overall satisfaction with the tour package. This paper examines the ...
Added: November 15, 2016
Oshchepkov A. Y., / DIW Berlin, German Institute for Economic Research. Series 750 "Discussion Papers of DIW Berlin". 2007. No. 750.
Interregional differentials in nominal wages in the Russian Federation are huge compared to other countries. Using the NOBUS micro-data and a methodology based on the estimation of the wage equation augmented by aggregate regional characteristics, we show that these differentials have a compensative nature. Russian workers receive wage compensations for living in regions with a ...
Added: October 29, 2012