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Методология повышения эффективности некоторых видов прямого маркетинга для розничного бизнеса
Вестник Московского государственного университета приборостроения и информатики. 2014. № 54. С. 63-70.
Authors suggests some advices in the field of client base segmentation construction for retail profit-making organizations concerning their possible reaction on marketing campaigns. Advices are based on the results of research in one of the largest Russian retail network in the segment of mobile devices.
Zhukova L., Polyakov K. L., Polyakova M. V., Современная наука и инновации 2013 № 3 С. 75-81
Authors suggests some advices in the field of client base segmentation construction for retail profit-making organizations concerning their possible reaction on marketing campaigns. Advices are based on the results of research in one of the largest Russian retail network in the segment of mobile devices. ...
Added: February 2, 2015
Fomenkov D. A., Актуальные вопросы современной науки 2010 № 11 С. 46-57
В условиях высокой конкуренции и жестких требований к оценке эффективности маркетинговых мероприятий прямой маркетинг может стать ключевым инструментом в продвижении. В статье рассматривается проблема распределения усилий на привлечение новых клиентов и удержание существующих. Проанализированы различные ситуации и подходы к определению приоритетных целей прямого маркетинга, которые призваны повысить общую эффективность данного инструмента. ...
Added: December 13, 2012
Rodionova L., Kopnova E., Вопросы статистики 2020 Т. 27 № 1 С. 106-120
The relevance of the chosen topic is closely related to the course of the demographic policy of the state until 2024 to increase life expectancy and reduce the poverty level of the population. World experience shows that climatic conditions, living conditions, the quality of food and drinking water, alcohol consumption are important components of public ...
Added: February 15, 2020
Limonov L. E., Nesena M. V., Известия Русского географического общества 2015 Т. 147 № 6 С. 59-77
Цель исследования–выявление основных типов крупных и крупнейших российских городов с учетом особенностей их структуры и экономических результатов. Предмет исследования - российские города, являющиеся административными центрами регионов и автономных округов Российской Федерации, а также российские города с населением свыше 100 тыс. человек. Анализ структуры экономики городов проводился на основе построения их типологии посредством кластерного анализа на ...
Added: January 28, 2016
Taran Z., Mirkin B., Business Research 2020 Vol. 13 No. 2 P. 513-540
Companies’ objectives extend beyond mere profitability, to what is generally known as Corporate Social Responsibility (CSR). Empirical research effort of CSR is typically concentrated on a limited number of aspects. We focus on the whole set of CSR activities to identify any structure to that set. In this analysis, we take data from 1850 of ...
Added: October 3, 2020
Stepanova A. N., Izabella G. Kazaryan, Journal of Corporate Finance Research 2017 Vol. 11 No. 4 P. 11-35
In this article, we consider the relation between capital structure, corporate governance, ownership structure and performance of a company depending on its life cycle stages. The central aim of this study is to define the most sustainable and effective types of financial architecture by using the cluster and regression analysis. This study describes the three ...
Added: January 31, 2018
Abramov A., Акшенцева К. С., / РАНХиГС. Серия Нет "working papers series". 2011.
The purpose of the study -- The positioning of the Russian financial system in the world, identifying key trends and strategies for its development in the future. The paper-based methods of cluster analysis examines a group of countries and their financial systems, studied Russian model of capitalism and the financial system, its place among the ...
Added: March 25, 2014
L.E. Limonov, M.V. Nesena, Regional Research of Russia 2016 Vol. 6 No. 2 P. 144-155
The goal of the research is to identify main types of large and the largest cities of Russia taking into account particularities of their structure and economic performance. The objects of the research are Russian cities – administrative centers of regions and autonomous districts of Russian Federation, as well as other Russian cities with population ...
Added: June 10, 2016
Golichenko O. G., Балычева Ю., Инновации 2012 № 2 С. 19-28
In the paper the models that typically present innovative behaviour are determined on the basis of analysis of dynamics of innovation processes. The objects of the investigation are regions which are subjects of the Russian Federation or countries of the European Union. The influence of such characteristics of environment as well-being and human resources in ...
Added: December 17, 2012
Nazarova V., Проблемы теории и практики управления 2015 № 11 С. 52-65
The paper presents cluster efficiency concept that is defined by the author. The main principles of cluster efficiency assessment are specified. Based on assessment goals, there is an analysis of Russian and foreign performance evaluation methods. With the foundation of the whole analysis, a set of methods is delineated in the conclusive part. The methods ...
Added: February 24, 2016
Zelenskaya E., Вестник УрФУ. Серия: Экономика и управление 2018 Т. 17 № 1 С. 8-25
Cultural organizations are important players of the public sector of the economy. Recent trends such as growing competition within the industry and among alternative entertainment venues and attractions, tighter restrictions on budget spending, etc. make performance measurement of cultural organizations highly relevant. The market of cultural organizations is heterogeneous. Cultural organizations have multiple strategic goals ...
Added: March 7, 2018
Markovskaya E., Петров Е. М., Финансы и бизнес 2019 № 4 С. 122-152
M&A transactions are realized in various economy sectors of the most developed countries. The major motive for M&A is to obtain synergy effects. That is why it is especially importantfor a company that realizes M&A to estimate future deal outcome correctly. In this study, the analysis of synergy effects in M&A transactions is considered from ...
Added: October 1, 2019
Abylkalikov S., Региональная экономика: теория и практика 2015 Т. 22 № 397 С. 21-30
Importance Almost all countries have spatial heterogeneity of economic and social development of the regions, as well as demographic processes. The larger the area of the country, the differentiation is more, including the growing role of natural and geographical characteristics. A large number of regions in Russia complicate an individualized approach to address research and management ...
Added: June 19, 2015
Popovskaya E. V., Вопросы статистики 2007 № 8 С. 20-29
Проведен анализ системы показателей, формируемых государственной статистикой, системы организации сбора и обработки информации, что позволило оценить возможности статистики, выявить ряд ограничений, и разработать предложения по формированию системы информации, необходимой для расчета потенциала российских предприятий по производству конкурентоспособных товаров статистики. Оценку потенциала российских предприятий по производству товаров, конкурентоспособных на внутреннем рынке, предлагается проводить методом кластерного анализа ...
Added: December 14, 2012
Никитин Л. Л., Вопросы статистики 2010 № 10 С. 40-47
For the development of technological innovations it is essential to ensure competent and modern commercialization within the framework of balanced business models. Multifactor cluster analysis of business models of contemporary high-technology companies and industries shows that the most effective commercialization emanate in the framework of four basic models. Company's profitability does not depend directly on ...
Added: October 5, 2012
Алексашин П. Г., Aleskerov F. T., Belousova V. et al., / Высшая школа экономики. Серия WP7 "Математические методы анализа решений в экономике, бизнесе и политике". 2012. № 03.
We present a complex analysis of business models for large, medium and small Russian commercial banks from 2006 to 2009. The Russian banks are grouped based on homogeneity criteria of their financial and operational outcomes. The banks’ structure of assets and liabilities, profitability and liquidity ratio are taken into account. The results show how the ...
Added: October 2, 2012
Safonov G., Галенович А., Федоров Ю. Н., Энергия: экономика, техника, экология 2012 № 5 С. 37-39
The article discusses the potential role of Russia in global carbon markets, prospects and opportunities for national businesses in greenhouse gas emission reduction ...
Added: July 20, 2016
Ивлиев С. В., Penikas H. I., Экономика и управление: проблемы, решения 2016 Т. 2 № 8 С. 247-252
Под эгидой Гильдии финансовых аналитиков и риск-менеджеров и Русского общества управления рисками разработан новый профессиональный стандарт «Специалист по управлению финансовыми рисками», который предназначен для оценки квалификации риск-менеджеров. В статье описываются предпосылки создания и краткое содержание стандарта с целью его популяризации. ...
Added: September 5, 2016
Pilnik N., Pospelov I. G., Radionov S., Вестник АКСОР 2017 Т. 43 № 3-4 С. 71-78
In this article we consider the issues of preparing statistical data for using in applied macroeconomic models, based on balance equalities. We propose a description of every macroeconomic agent, which consists of four balances of different kind. The described construction is filled with statistical data, which describes the condition of main sectors of Russian economy, ...
Added: November 26, 2017
Smirnov S. V., Balashova E., Posvianskaia L., Problems of Economic Transition 2010 Vol. 53 No. 3 P. 69-95
The article considers different approaches, all based on detailed statistical data, to determine which industries and commodities have high, medium, or low sensitivity to exchange rate fluctuations. The authors conclude that any exchange rate policy is an inappropriate tool to influence the structure of Russian economy. ...
Added: April 12, 2013
Chulok A., Slobodianik S., Moiseichev E. Y., Foresight 2017 Vol. 19 No. 5 P. 511-527
Purpose
This study aims to assess future prospects for Russian energy exports until 2040, as global energy markets are undergoing major changes, with possible impacts on Russia.
Design/methodology/approach
Qualitative and quantitative approaches are integrated under a proposed foresight framework. The qualitative method involves an expert survey aimed at identifying major energy trends and their influence on ...
Added: October 3, 2017
Neretina Ekaterina, Neretina E., Journal of Accounting, Finance and Economics 2013 Vol. 3 No. 1 P. 65-76
The last market crash of 2008-2009 showed that the construction sphere is one of the most fragile subject to the crisis effect. The destructive effect of this crash resulted in substantial decrease in mortgage lending, price index, capital investment, and in growth of the cost level. As the construction industry remains strategically important, the eruption ...
Added: September 5, 2013
Polishchuk L., Natkhov T., Журнал Новой экономической ассоциации 2017 № № 3(35) С. 12-32
We discuss the evolving views on institutions and development in modern political economy, and in particular the contribution to the field by D. Acemoglu and J. Robinson, explaining root causes of successes and failures in economic development. The focus of discussion is on inclusive and extractive institutional regimes — the former sustain economic growth, whereas ...
Added: October 23, 2017
Larchenko L. V., Колесников Р. А., Инновации 2016 № 1 С. 79-84
Предмет/тема. В статье показано, что основной проблемой социально-экономического развития монопрофильных городов Ямало-Ненецкого автономного округа является узкая специализация хозяйства, основанная на эксплуатации нефтегазовых ресурсов. Методология. Методологической базой для достижения поставленных в статье целей выступают системный подход и статистические методы анализа. Результаты. Исследование проведено на примере городов Ноябрьск, Муравленко, Губкинский, являющиеся центрами добычи углеводородов. В исследуемых городах ...
Added: October 19, 2016