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October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.
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Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment

Frontiers in Human Neuroscience. 2025. Vol. 19. Article 1635673.
Eremenko J., Kosonogov V., Aksiotis V., Moiseeva V., Obukhova A., Godovanets A., Zinchenko O., Klucharev V., Shestakova A.

 SD analysis identified cross-modal associations between sensory stimuli and retail zones, allowing refinement of semantic positioning. VR experiments revealed that HRV significantly increased in pleasant environments, indicating enhanced parasympathetic activation. HR and EDA showed no significant correlation with emotional valence, though both displayed trends toward reduction in pleasant conditions.

Research target: Psychology
Language: English
DOI
Text on another site
Keywords: VR heart rate variabilityelectrodermal activityretail space
Publication based on the results of:
Multidisciplinary study of behavior and decision-making in health population and patients using behavioral, economic, neurocognitive, neuroeconomic, neurocomputational and neural network approaches (2025)
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