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Сыченков В.В. Fan ID или "Фан, уйди": управленческая риторика в сложной коммуникации с неподготовленной аудиторией // В кн.: Журналистика в 2023 году: творчество, профессия, индустрия: сб. мат. междунар. науч.-практ. конф. – М.: Фак. журн. МГУ, 2024. – С. 303-304.
The law on the mandatory "fan passport" (Fan ID), adopted by the State Duma on June 1, 2021, was negatively received by many fans. Fans renamed the legislative initiative "Fan, Get Out," and they massively refused to attend football matches. Throughout the year, leaders of various ranks tried to influence fans and explain their position, but the conflict persisted. We identified the essence of the conflict, analyzed the needs and interests of stakeholders, and compared them with the results of public speeches by managers (deputies, ministers, football officials, and coaches). The identified approaches to influencing fans were classified as positive, neutral, and negative. The results obtained during the study were compared with the existing culture of public speeches by Russian managers, and problems and recommendations for overcoming the communication crisis were identified.