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Place brand as an object of urban space: the case of Russia

P. 110–114.
Rodkin P. E.

The physical and symbolic presence of a place brand in the urban space is realized in the actual form of a graphic sculpture, which becomes a modern urban landmark. In Russia this phenomenon has been systematically developed in the form of graphic sculptures I♥(...) installed in most Russian megacities, large, medium and small cities. Graphic sculpture I♥(...) developed in several design types and identified in 2022—2024 has been formed a new sustainable symbolic and communicative pattern of urban environment.

Language: English
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Keywords: place brand identitygraphic sculpturecity attractionRussian urban space

In book

2025 KISD International Conference at Ningbo. Co-evolution. February 22–23, 2025
Korean Institute of Spatial Design / Ningbo University Urban Renewal Research Center, 2025.
Similar publications
Графическая скульптура «Я♥(...)» в структуре городского культурно-исторического ландшафта и социокультурного пространства: к проблеме коммуникативной инвазивности
Rodkin P. E., Экономические и социальные проблемы России 2023 Т. 56 № 4 С. 153–166
The study conceptualizes a new class of urban objects - graphic sculpture, which serves as a place brand identifier. Graphic sculpture is problematized within the framework of relevant and meaningful oppositions, as well as the concept of communicative invasiveness. As a result of media research of 47 Russian cities and 58 objects of urban brand-identification ...
Added: December 25, 2023
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