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News
September 17, 2026
'I Wish That People Would Place Greater Trust in Science'
When Tatiana Eremicheva chose Fundamental and Computational Linguistics as her field of study, she thought it would be about learning languages. Instead, she discovered it was about helping people. In this interview for the HSE Young Scientists project, she discusses science as a way of understanding the world, billiards as a team-building activity, and why learning to read is not always as easy as it seems.
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?
September 11, 2026
How to Assess Students Knowledge in the Age of AI
A researcher at HSE University has proposed a flowchart to help lecturers decide how to assess students who use artificial intelligence. It shows where the use of AI should be restricted and where it can be incorporated into the learning process. The article has been published in IT Professional.

 

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Мифотворчество в потребительской культуре

Гл. 11.2. С. 242–246.
Ермоленко Г. А., Кожевников С. Б.

The language of myth is characterized by an abundance of metaphors, expressiveness, emotionality of judgments that evoke an atmosphere of trust and find a lively response from a mass audience. The main plots of such mythological stories are based on sensations, scandals, and revelations. Their goal is to captivate, capture attention, and arouse curiosity.

Language: Russian
Full text
Text on another site
Keywords: мифодизайнmyths of consumer cultureheroic images of modern mythsmythodesignмифы потребительской культурыгероические образы современных мифов

In book

Культурные коды
Культурные коды
Алексейчева Е. Ю., Ермоленко Г. А., Жукоцкая А. В., Гаврикова Д. С., Григорьева Е. И., Джуад Ю. Ю., Казенина А. А., Кириллов В. В., Кожевников С. Б., Кораблин Д. А., Лакаев П. В., Мапельман В. М., Миркушина Л. Р. М.: , 2023.
Similar publications
Total branding: мифодизайн постинформационного общества. Бренды и их роль в современном бизнесе и культуре
Tulchinskii G. L., СПб.: Санкт-Петербургский государственный университет, 2013.
Впервые с единой точки зрения осмысляются технологии брендинга в современном обществе. Брендинг понимается как формирование и продвижение комплексов социальных мифов различного уровня. Используются уникальные прорывные концепции и методики, разработанные на отечественном материале и успешно применяемые российскими и зарубежными компаниями. Особый акцент делается на социално-культурной сфере.  Рассчитана на руководителей, менеджеров и специалистов по PR и рекламе, студентов ...
Added: November 28, 2013
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