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A study on brand competitiveness: A comparative analysis of European and Korean auto brands in the Russian automotive industry
Вестник Санкт-Петербургского университета. Серия 5. Экономика. 2024. Vol. 40. No. 1. P. 58–79.
Lee H., S. U. Chernikov, E. A. Degtereva, A. M. Zobov
This study compares brand competitiveness of European and Korean auto brands in the Russian automotive market based on cross-sectional datasets for 42 auto brands in Russia of the year 2022. The econometric models (OLS, WLS, and Robust least squares) are constructed by employing a theoretical frame of Porter’s diamond model. The results of the regression analysis allowed us to get to the conclusion that product diversification, accessibility to dealers (or retail shop) and active social media marketing are critical factors to promote auto sales in the Russian market. Based on the comparison, we can draw two important conclusions. First, Korean auto brands are ahead of the European auto brands in value chain management as they have a huge pool of dealers and maximize contact with potential Russian customers. Secondly, the German auto brands lead when it comes to product diversification and social media marketing. However, Korean auto brands are not behind based on those criteria compared to the average European auto brand, and take an above average-middling position. From the outstanding performance of Korean auto brands in the Russian market especially, it seems that securing numerous retail channels is particularly crucial. The results of this study are helpful for national and international automotives companies to create business strategies in the Russian automotive industry.
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The article presents the results of a study examining the relationship between time and monetary expenditures among Russian households across different spheres of consumption. Drawing on data from a nationwide population survey combining questionnaire-based information with time-use diaries, the study demonstrates that, depending on the specific sphere of consumption, time and money may function either ...
Added: June 8, 2026
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Added: June 8, 2026
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Added: June 8, 2026
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Added: June 5, 2026
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of performing a systemic analysis of the non-profit sector (hereinafter, the ‘NPO sector’),
encompassing both non-profit organizations (NPOs) and non-governmental organizations
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has consisted of 10 member states: Brazil, China, ...
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Added: June 5, 2026
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Added: May 28, 2025
Морозова В. С., Сермягин Г. Д., Финансы и бизнес 2024 Т. 20 № 2 С. 53–63
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Added: November 30, 2024
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The article presents a comprehensive approach to assessing the level of regional competitiveness. It outlines the main concepts of competitiveness assessment, leading to an approach that involves the use of localization coefficients, the analysis of structural shifts, and the evaluation of the openness of the regional economy by calculating import, export, and commodity exchange coefficients. ...
Added: November 27, 2024
Vladimir B., Мендагазиев А. Е., Вестник международных организаций: образование, наука, новая экономика 2024 Т. 19 № 1 С. 55–84
About a decade ago, the global community came to the realization that progress toward sustainable development would depend largely on the successful mobilization of private capital. However, business has not yet proved willing to assume the leading role – especially in fragile contexts – largely due to increased political risks.
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Added: June 29, 2024
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Added: April 8, 2024
Sharova E., Современная конкуренция 2009 № 4 (16) С. 85–98
The process of economic globalization makes Russian enterprises not only exist in a tough competitive environment in the domestic as well as in the international markets, but also opens wide perspectives in front of the most effective of them. The practical activity of Russian companies in the sphere of their internationalization has extended in the ...
Added: November 13, 2023
Sharova E., Современная конкуренция 2009 № 5 (17) С. 89–98
The process of economic globalization makes Russian enterprises not only exist in a tough competitive environment in the domestic as well as in the international markets, but also opens wide perspectives in front of the most effective of them. The practical activity of Russian companies in the sphere of their internationalization has extended in the ...
Added: November 13, 2023
Sharova E., Современная конкуренция 2012 № 4 (34) С. 81–95
The main objective of the following article is to analyze the competitiveness of Russian intermediaries acting in the sphere of international business. In order to achieve the specified objective the author carries out SWOT analysis and determines strong and week points of Russian intermediaries in international business as well as opportunities and threats for the ...
Added: November 13, 2023