Critical Issues of Methodological Pluralism in Marketing Science: The Case of Development Non-Profit Marketing Concept / Working papers by Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 227799.
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.
The article features a new technique of work motivation diagnostics based on the new developed concept of motivational task. A motivational task is a tool for self-appraisal of the field of motivational objects allowing further reconstruction of motivational space. The conditions of the motivational task resolution have been implemented in the diagnostic procedure “Motivational Map”. The diagnostics procedure consists in multiple visual appraisal of 16 motivational objects (J.Nuttin) within a dimensional graphic space determined by 6 evaluation scales. To indicate the geometric patterns that reflect the relationship between motivational objects used the term subjective motivation space, based on the definition of subjective psychological space in modern models of multidimensional scaling. Conditions of motivational tasks are: ranking of motivational objects, determination of the subjective center of motivational space, multiple comparative evaluation of motivational objects, successive refinement of estimates motivational objects, adjusting the motivational space with a view of placing high priority motivational object. Approbation of new assesment technique was conducted on a sample of 206 financial specialists and included two series - test and retest. Collected results were compared with the scores received with the help of standard questionnaires. The construct validity of the methodology was assessed by means of the regression analysis. The scales used in the standard methodologies of work motivation assessment served as the independent variables, while the parameters registered by the developed methodology served as the dependent variables. In the course of validity analysis 32 highly important regression models were established. The results of psychometric verification of validity and reliability are presented in the article.
This article discloses the case method’s essence as a research strategy, the framework methodology and the research studies’ design in management. Strengths and weaknesses of case method usage in masters’ of management research studies are reviewed in this work. The author discusses the prospects of using case method in business education, problems that might be encountered in business research and compares teaching and research cases as tools to build students’ research competency. Practical guidelines on how to use case method in masters’ of management programs are given in the conclusion. This article discusses several aspects of case studies as a research method. These include research and teaching cases’ comparative analysis, methodology and research design, strengths and weaknesses of case study as a research method.
Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of «individualistic" and "collectivistic" perspectives (Collins, 1994; Olsen, 1992; Parsons, 1961). This study attempts to accommodate a pluralistic stance toward diversity of social science perspectives in context of nonprofit marketing theory. Thus, it is not limited to discussion of individualistic or collectivist references. The study attempts to consider different social science perspectives to validate nonprofit marketing theory.
The ethnographic tradition in which this research was conducted requires the nurturing of close and trusting relations between researchers and respondents. Building and maintaining this level of closeness, it transpired, also demanded significant emotional labour from all those involved since it meant overcoming the mistrust and inequality that haunt the research process. We addressed this by modelling our relations with respondents on the everyday practices of the group itself. We also tried to move beyond a purely formal commitment to ‘equality’ in our relations by recognising the equal right of the respondents to question and ‘research’ us. Adopting such an approach, however, had an unanticipated consequence; our interlocutors persistently expected ‘something extra’ from us and, through tests and provocations but also demonstrations of affection, turned the research process on its head, making themselves the agents and us the dependents in the research relationship
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.