Cultural history: disciplinary borderlands in the time of border-scrapping
The ethnographic tradition in which this research was conducted requires the nurturing of close and trusting relations between researchers and respondents. Building and maintaining this level of closeness, it transpired, also demanded significant emotional labour from all those involved since it meant overcoming the mistrust and inequality that haunt the research process. We addressed this by modelling our relations with respondents on the everyday practices of the group itself. We also tried to move beyond a purely formal commitment to ‘equality’ in our relations by recognising the equal right of the respondents to question and ‘research’ us. Adopting such an approach, however, had an unanticipated consequence; our interlocutors persistently expected ‘something extra’ from us and, through tests and provocations but also demonstrations of affection, turned the research process on its head, making themselves the agents and us the dependents in the research relationship
This is a collection of essays dedicated to Prof. Stefano Garzonio, an Italian slavist, professor of the University of Pisa; the articles were written on the occasion of his seventieth birthday. The volume unites articles on Italian and Russian literatures and interconnection between Italian and Russian cultural traditions.
The interrelations between culture and economic development cause noticeable interest in the academic community in recent years, however a set of questions still remain open. In particular, there isn’t a lot of works about the interdependence of visual culture and economic practices. The paper shows the interdependence of accounting practices that ensure transparency in society, with the evolution of visual culture for the last one thousand years. Accounting history for this period is presented as a consequence of the stages which provide the increasing of transparency in economic units (or availability of information) to the actorsinterested in their activity – from owners to society in general. Visual culture is considered as set of objects suggesting their visual perception, and the technologies supporting them. Synchronism is shown between accounting revolutions and significant changes in visual culture and technologies: these are cultural innovations of the beginning of the 2nd millennium, period of the Renaissance, second half of XIX and end of the XX centuries. Joint periodization is offered for the accounting practices and visual culture, on the basis of changes in the mechanisms of transparency in society, i.e. technologies and instruments of information perception and cultural practices’ reproduction. It is shown that visual aspects and innovative technologies supporting them had the greatest impact on development of accounting from all aspects of culture, and this impact can be traced only in the context of the European culture.
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.