The Impact of Coproducing Services with Clients on Knowledge-Intensive Business Services' Innovativeness
The globalization of services plays an important role in the general process of the globalization of science, technology and innovation. Liberalization and advances in information and communication technologies has transformed knowledge-intensive services - not simply improving their trade prospects, but altering how industrial activities are conducted, integrating services and goods and contributing to the unbundling of services activities, their outsourcing and offshoring. These processes allow multiple points of entry for new types of organization, including the expansion of new knowledge-intensive service activities and the development of new international service suppliers. This has implications both for innovations in these activities, and for their role in contributing to innovation systems around the world
The article deals with theoretical aspects of the development and implementation of the system of target indicators of the co-production concept in the marketing of territories. The main stages and elements on which the presented system should be based are described. These include: analysis of target markets, analysis of existing and potential types of co-production (volunteering, crowdsourcing, creation of a positive information field, couchsurfing, non-professional excursions and crowdfunding), analysis and systematization of strategic goals for marketing of territories, determining the system of target indicators of co-production, determining the values of target co-production indicators, and development of an algorithm for implementing the suggetsed system of target indicators. Also, the article presents an algorithm for the formation and implementation of the proposed system of target indicators of co-production in the marketing of territories. The algorithm consists of the following four stages: analysis of the existing complex of territory marketing; assessment of the residents’ readiness to support marketing activities in the field of tourism aimed at promoting the territories; implementation of an improved marketing complex, and analysis of the results of implemented activities on co-production in the marketing of territories in the tourism industry. This algorithm can be used by producers of public goods of different levels when planning and implementing marketing activities related to the promotion of territories.
This paper focuses on coproduction of knowledge-intensive business services (KIBS) and the impact it causes on their innovation activity. Coproduction refers to the customer engagement in one or more stages of the services production process. Although coproduction and value co-creation are close concepts and very often are used interchangeably, significant differences between these concepts exist as the latter covers a wider range of provider-client interaction during consumption and usage stages. While value co-creation is related to the development of the customer experience, coproduction is devoted to the creation of the service offering itself. According to the service-dominant logic, which is the most common framework in this field, customer is always a co-creator of value, while his involvement in coproduction is optional. This paper aims at studying whether those KIBS that involve their customers in coproduction are more innovative. The research model includes a set of innovation drivers like human capital, advertising expenditures, the existence of multiregional branch network and standardization as well as the coproduction measure. This model was empirically tested using a dataset of 441 KIBS enterprises in Russia. The results show that coproduction have a strong positive effect on the implementation of both technological and non-technological innovations in KIBS. It means that innovation-oriented KIBS may benefit from developing coproduction-based strategies. These findings contribute to both innovation management and KIBS studies and provide opportunities for future research in both fields
This book provides a timely overview of the impacts of digitalization from the perspective of everyday life, and argues that one central issue in digitalization is the development of new types of services that digitalization enables, but which are often overlooked due to the focus on new technologies and devices. The book summarizes the past 20 years of research into the relationship between information and communications technology (ICT) and service innovation, and reveals that the ongoing digitalization is a qualitatively different phenomenon and represents a true paradigm shift. The all-encompassing integration and distribution of data raises critical issues such as preserving human dignity and individual autonomy; moreover, interaction practices that foster broad participation, trust, learning, and a willingness to share knowledge are called for. Citizen empowerment and multi-actor co-creation have become central to using digitalization to support the development of wellbeing and sustainability. Further, the book shows how employees and professionals can and should be involved in designing their future work, and in evaluating it. Proactiveness and participation in innovation endeavours are ways to guarantee meaningful work in an age of socio-technical transition. The book employs a variety of theoretical approaches and perspectives from diverse disciplines to illustrate these needs. In addition to theoretical analyses, some specific application areas are examined, e.g. services in health and social care, and problems linked to robots in elderly care. Given its scope, the book is highly recommended to all readers seeking an overview of the current understanding of the human side of digitalization and searching for concrete cases from different countries to illustrate the topic.
The pocket data book contains main indicators characterizing S&T, innovation and information society in the Russian Federation.
The data book includes information of the Federal State Statistics Service, Federal Service for Intellectual Property, Organisation for Economic Co-operation and Development (OECD), Eurostat, UNESCO, World Intellectual Property Organisation, national statistical services of foreign countries, and results of own methodological and analytical studies of the HSE Institute for Statistical Studies and Economics of Knowledge.
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research
Mega events are an incentive for various city changes. The organization of such events presupposes complex decision-making processes and the consolidation of various socio-economic resources of all stakeholders, the most important of which are residents, as the main taxpayers and the labor of cities. In order to ensure the effectiveness of the implementation of mega events activities in the field of tourism, first of all, it is necessary to enlist the support of the people directly. For this purpose, it is necessary to study in detail the moods and opinions of residents, their willingness to accept tourists and the desire to support the organization and conduct of various city events. One of the most common ways of including residents is the process of interaction with other stakeholders is the implementation of the coproduction concept. The author of this article has developed and empirically verified a conceptual model of assessing the willingness of residents to support mega city events in the tourism industry, which allows assessing the influence of various factors on the willingness of residents to participate in different types of coproduction (volunteering, crowdsourcing, giving recommendations and coachsurfing). In order to process the results of the study, the statistical package SPSS-22 was used. The result of the regression analysis was the verification of four hypotheses of the study, each of which was confirmed.