• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Working paper

INNOVATIVE BUSINESS MODELS IN THE STRATEGIC ADAPTATION OF MULTINATIONALS TO EMERGING ECONOMY ENVIRONMENT

The paper investigates the growing role of business model innovation (BMI) as a key instrument of strategic adaptation of Western multinationals in emerging economies. Despite an abundance of studies on BMI, prior works have paid little attention to how specific characteristics of emerging economy environment force MNEs to change their business models. In order to fill this gap the author developed an analytical framework allowing to trace potential directions of this changing impact, and suggested a typological classification of respective innovative business models responding to concrete challenges posed by emerging economies to MNEs. The author also concludes that the growing BMI activities in emerging economies entail very serious implications for MNEs’ strategy and organization and innovation governance mechanisms which are increasingly required to enhance their abilities to support multiple business models adapted to specific environment in all major host countries.