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Regular version of the site

Working paper

«Izbenka»: what if less is more?

Marketing. Teaching notes Ref. no 514-072-8. The Case Centre, 2014
This case was written by Alexander Rozhkov and Margarita Zobnina, National Research University Higher School of Economics (HSE). It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was made possible by the co-operation of Evgeny Shepin and Alyona Nesiforova.