GAMIFICATION TOOLS AND PRACTICIES OF RUSSIAN COMPANIES
Высшая школа экономики , 2017.
Morozova A., Rozhkov A.
In this paper we explore the concept of gamification and its business applications in the Russian companies. Gamification has been introduced in 2003 and since that time it has acquired a wide recognition as an efficient tool to enhance front-office and back-office business processes increasing performance and boosting engagement of the participants. Gamification refers to the use of game elements and designs in non-game environments. As a result customers and employees involved stay more focused and motivated to accomplish the chosen goal. We explore gamification practices of the Russian companies including application areas, funding and perceived efficiency of these initiatives. As the result we outline four groups of practices observed on the market.
, , , Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2018 Т. 17 № 1 С. 69-98
The role of e-commerce in the economic growth is constantly increasing; its development though depends on some limiting and driving factors. This paper investigates limiting and driving factors that influence e-commerce market development in Russia from the consumer perspective. To identify limiting and driving factors of the Russian e-commerce market development from the consumer perspective ...
Added: October 19, 2017
The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research
, , / Высшая школа экономики. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is ...
Added: October 6, 2014
, , / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2022. № WP3/2022/05.
In this study we explore evolution of the job structure in the Russian economy during the first 20 years of this century. Does it change through a consequent substitution of relatively worst (in terms of quality) jobs by better jobs? Or through a destruction of middle quality jobs? Or do we observe stagnation and conservation ...
Added: October 26, 2022
The evolution of cluster initiatives in Russia: the impacts of policy, life-time, proximity and innovative environment
, , , Foresight 2017 Vol. 19 No. 2 P. 87-120
Purpose – This paper aims at assessing the impacts of the national cluster policy, cluster age, cluster development benchmarks of neighbouring regions and the cumulative level of regional innovative capacity on the quantity and quality of cluster initiatives in Russia. Design/methodology/approach – Hypotheses’ testing was carried out by a series of calculations comparing the qualitative ...
Added: May 15, 2017
Digital Transformation and Global Society: 5th International Conference, DTGS 2020, St. Petersburg, Russia, June 17–19, 2020, Revised Selected Papers
The fifth International Conference ”Digital Transformation and Global Society” (DTGS 2020) was held from June 17 to June 19, 2020. It is the international academic forum aimed at discussing interdisciplinary issues of the Internet and Digital Transformation research. The event is hosted by the ITMO University, in cooperation with the National Research University Higher School ...
Added: October 28, 2020
, Technological Forecasting and Social Change 2017 Vol. 119 P. 205-210
This paper offers a novel comprehensive conceptualization of Energy Technology Foresight (ETF) in emerging economies, including development trajectories, key methodological tools and elements, major challenges and weaknesses. ETF allows the emerging economies to provide the basis for government's energy policy, to create a common vision among the various actors and to strengthen R&D and innovation ...
Added: June 20, 2016
Россия в глобальном мире. Сборник научных трудов 10-й Всероссийской научно-теоретической конференции
СПб. : Издательство Политехнического университета, 2012
Сборник содержит материалы по проблематике: Россия в условиях глобального кризиса: внутренние и внешние угрозы; эволюция взглядов на роль государства в экономии; модель многополюсного мира; преемственность политической власти в России: история и современность; опыт управления развитием по пути национального проектирования; энергетическая безопасность Запада как вызов России; перспективы вступления России в ВТО: экспертные оценки и прогнозы; Россия ...
Added: February 14, 2013
Added: May 9, 2021
, , М. : Издательский дом НИУ ВШЭ, 2017
В аналитическом докладе представлены результаты форсайт-проекта «Исследование глобальных вызовов и долгосрочных тенденций инновационного развития в сфере возобновляемых источников энергии», проведенного ИСИЭЗ НИУ ВШЭ при информационной и финансовой поддержке Группы компаний «Ренова». Исследование было сфокусировано на трех тематических областях: преобразование энергии солнца в электрическую; преобразование энергии ветра в электрическую; преобразование энергетической биомассы в тепловую и электрическую энергию. ...
Added: April 4, 2017
Innovation Processes in the Russian Manufacturing Subsidiaries of Multinational Corporations: An Integrated View from Case Studies
, , Journal of East - West Business 2013 Vol. 19 No. 4 P. 260-290
The extant literature acknowledges the role of overseas subsidiaries in the growth and development of multinational companies (MNCs). Such subsidiaries are viewed as critical players in the innovation process at MNCs. This topic remains largely underresearched in the Russian context. This study aims to fill this gap by examining the dynamics of the innovation process ...
Added: November 2, 2013
, , Маркетинг в России и за рубежом 2016 № 6 С. 75-85
The most recent social, economic and political events affected the Russian tourism industry significantly. One of the key problems is the customers’ choice between individual trips and trips organized by travel companies, including so called package tours. Services forming the service package determine the customer’s overall satisfaction with the tour package. This paper examines the ...
Added: November 15, 2016
, , , М. : Библио-глобус, 2017
The monograph is devoted to research of motivating innovation activities. This topic is especially relevant nowadays when there is a tendency towards activation of companies' innovation activities, increase in expenses on technological innovations and growth of innovative companies in Russia. Not all Russian innovative companies realize the necessity of improving employee management system, which requires ...
Added: February 24, 2017
М. : ФГБОУ ВПО «Государственный университет управления», 2017
Readers are presented the results of research on marketing problems and increasing the competitiveness of graduates-marketers. The directions and priorities of improving the standards and technologies of marketing teaching, the saturation of disciplines with modern marketing technologies and tools used in various industries and spheres of activity are considered. The publication is devoted to Corresponding Member ...
Added: December 16, 2017
Russian territories of outrunning development in mono-cities: Current and prospective opportunities for foreign investment into manufacturing
, , , Journal of East-West Business 2020 Vol. 26 No. 4 P. 365-390
The paper describes a new form of investment attraction recently introduced in Russia—territories of outrunning socio- economic development (TOSEDs). These initiatives provide tax and other benefits to 20 territories in the Far East and to 90 cities in which a considerable number of jobs are concen- trated in a single factory (mono-cities). Using secondary sour- ...
Added: May 26, 2020
, , et al., СПб. : Издательство Санкт-Петербургского экономического университета, 2020
Current monograph is devoted to the processes of transforming marketing activities under the infl uence of technology changes, massive business environment digitalization and its implications for consumer behavior. The focus of the monograph is made on evolution and innovations in marketing models – both in Russia and abroad, as well as transition to the focus on consumer experience, ...
Added: October 2, 2020
Exports-performance relationship in Russian manufacturing companies: Does foreign ownership play an enhancing role?
, , Baltic Journal of Management 2018 Vol. 13 No. 1 P. 20-40
Purpose - The purpose of this paper is to examine the relationship between export activity and firm performance for a positive impact of foreign direct investments. We also analyse two possible causes of the effect: technology transfer and financial support. The theoretical background is rooted in the resource-based approach taking into account multinational companies’ perspective ...
Added: October 15, 2016
, , , Foresight 2017 Vol. 19 No. 5 P. 528-540
Purpose – The purpose of the study is to show the technical potentials of a variety of renewable energy sources in Russia, as well as benefits from their deployment including hydrocarbon savings, emission reduction and lower energy cost. Design/methodology/approach – In the paper, Russia is compared with other countries in terms of actual installed capacity ...
Added: September 25, 2017
, International Journal of Culture,Tourism and Hospitality Research 2013 Vol. 7 No. 1 P. 3-10
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development. Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based ...
Added: October 22, 2013
, , , Journal of Business Research 2018 Vol. 86 No. C P. 457-467
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric ...
Added: February 25, 2018
, / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2015. No. 44.
The Foresight study presented in this paper is devoted to the sustainable use of water resources in Russia. The authors analyse possible trajectories of development in the three thematic areas (i) sustainability of water systems; (ii) water use by households and in industry; and (iii) new water products and services. The Foresight methods cover expert interviews ...
Added: August 31, 2015
, Global Business and Organizational Excellence 2016 Vol. 35 No. 4 P. 44-54
Oriflame CIS, a regional subsidiary of a Swedish beauty and cosmetics company operating in the countries of the former Soviet Union, generated 43 percent of global sales and 62.2 percent of operating profits for the parent company in 2014—despite the fact that markets in Russia and Ukraine were stagnant or declining. Using an attractive remuneration ...
Added: April 5, 2016
State-controlled "national champions" of the Russian banking market: Concentration, competitiveness, and efficiency
, / Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 2223686.
This paper tries to assess some of the effects from industrial policy of growing state-controlled "national champions" in the Russian banking industry. We look at market concentration and competitiveness and average bank efficiency. A modified method of calculating the indicators of market concentration suggests that main segments of the market have crossed the threshold of high ...
Added: February 25, 2013
, , , Foresight 2017 Vol. 19 No. 3 P. 291-305
Purpose – This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the public administration system and, specifically, into the national strategic planning system. Design/methodology/approach – To do so, the authors fall back on more than 10 years of ...
Added: June 22, 2017
, / DIW Berlin, German Institute for Economic Research. Series 750 "Discussion Papers of DIW Berlin". 2007. No. 750.
Interregional differentials in nominal wages in the Russian Federation are huge compared to other countries. Using the NOBUS micro-data and a methodology based on the estimation of the wage equation augmented by aggregate regional characteristics, we show that these differentials have a compensative nature. Russian workers receive wage compensations for living in regions with a ...
Added: October 29, 2012