The Impact of Omnivorism on Consumer Choice: the Case of the Book Market
The purpose of this new study was to make a full and detailed profile of the typical Russian coupon site user. Moreover, the main factors that can influence decision of purchasing of coupon were determined and some of them were studied more detailed. The study involved 665 Internet users aged from 17 years living at the time of the interview in Moscow. The findings of the study may be useful to firms that are planning to use the coupon services. The study concludes that a typical Russian coupon user can be described as follows: a female aged 20 to 41 years, with higher education, most likely unmarried, working, with an average income ranging from 12,500 to 60,000 rubles The relation between the mean time to the venue of leisure and consumer income as well as time-income elasticity are among the most important findings for firms. It has been proved that the connection between these indicators is statistically significant, which means that income can strongly influence an individual's decision to purchase a particular coupon, depending on the average time the individual in question is willing to spend on getting to the venue of entertainment.
The initial survey, which is described in this article, is only the first important step to more detailed and complete researches of innovation industry in Russia. A clear understanding of mechanisms of work of the coupons and their possible effects on consumer behavior together with a series of assumptions can be a good and sufficient base for future researches of consumer behavior or producer behavior. Moreover, this work is the first scientific attempt to give an objective picture of the industry without any interest in concrete results. It presents relevant information for sellers which are going to become clients of coupon services, because thanks to the small analysis they can predict with a certain share of reliability the efficiency of such marketing promotion.
The purpose of the paper is to identify the main trends in the senior tourism development in Russia and to find out the main triggering factors which may entice local seniors to consume sport travel services. The study presented in the paper aims to examine the key determinants that should be taken into account in senior tourism marketing, as well as the specifics of consumer behavior in the consumption of senior sport tourism on the Russian emergent market. The anticipated results should fill the gap by identifying the current sport travel motivations of Russian seniors.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.