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Working paper

Linking the Scientific and Technological Capacity of a High Tech Company to Market Demand: A Portfolio Matrix Approach

Razheva (Edelkina) A., Karasev O., Klubova M.
This paper presents a novel methodology for assessing the most promising technologies of a high tech company taking into account market demand and the available scientific and technological capacities. The Technology Portfolio Matrix (TPM) is used as a tool for project screening by linking the science and technological capacities of a high-tech firm with market attractiveness of its technologies. The recommendations for the strategic management are proposed on the basis TPM in accordance with portfolio analysis theory.