The article consists of short characteristics of the topicality of SWOT analysis in the contemporary conditions of economy and planning. SWOT analysis is a method of strategic planning used for assessment of factors and effects, influencing the company. In the article the organization department (University department) is studied thoroughly. As a result of the SWOT analysis the ranking matrix was built and the conclusion of the importance of the specific factors was made. Additionally the authors analysed methods of avoiding threats and using strengths for opportunities realization. According to the analysis made, the conclusion was the following: for the moment the department doesn’t have any critical factors which can lead to negative consequences.
In this publication the authors examine the portfolio analysis tool as one of the key tools of strategic planning. Much attention is paid to the initial steges of the planning which are necessary in any strategic planning process. The portfolio analysis is discussed in terms of two approaches: the BCG matrix and GE/McKinsey matrix methods. The paper consists as advantages of these methods as well as disadvantages, in particular different authors opinions were collected and based on them the author made up a unified system of views on these matrices. Because of the simplicity of the methods they have gained great popularity among companies. However it is necessary to understand that one can see the current situation with help ot the matrices, but can not choose the right decision the company should follow. Considering the cumulative analysis of the pros and cons of the methods the authors recommend to use those methods in conjunction with other portfolio analysis methods.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.