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Nonprofit marketing: investigative research analysis
SSRN
,
2014.
Novatorov E. V.
The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector; (b) to deconstruct, comprehend, interpret, and critically appraise the current conceptualization of nonprofit marketing from the viewpoint of negativists identified in step (a); and (c) to reconstruct, redefine, reinterpret, and reoperationalize the current controversial conceptualization of public sector marketing into a new conceptualization. The critical theory approach to the study primary used non-empirical procedures data collection and analytic procedures that included investigative research. The paper presents results of investigative research analysis.
Research target:
Economics and Management
Language:
English
Novatorov E. V., / SSRN. Series Social Science Research Network "Social Science Research Network". 2014.
The author deconstructs the prevailing controversial conceptualization of nonprofit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. Negative case analysis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis a revised conceptualization of non-profit marketing was ...
Added: October 14, 2014
Novatorov E. V., International journal of economics and management sciences 2014 Vol. 3 No. 1 P. 1-4
The article suggests adopting a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms. ...
Added: October 30, 2014
Novatorov E. V., Crompton J., Journal of Leisure Research 2001 Vol. 33 No. 2 P. 160-186
This study evaluates the legitimacy of the premises underlying the prevailing conceptualization of public leisure services marketing. A critical theory approach was used, involving investigative research, negative case analysis, and theoretical triangulation. The investigative research revealed three main premises underpinning the prevailing conceptualization: an open-system model of formal organizations, voluntary exchange, and self-interest motivation. The ...
Added: January 26, 2016
Novatorov E. V., Universal Journal of Management 2013 Vol. 1 No. 2 P. 33-44
The paper discusses and suggests alternative methodological paradigms to approach the problem “marketing to nonmarketers”. First, the paper describes the issue of “marketing tononmarketers” and proposes the purpose of this article. Then it presents methodological issues in management science and describes four major research paradigms: the logico-positivist/empiricist paradigm, constructivism, critical theory, and the pluralist paradigm. ...
Added: November 10, 2013
Novatorov E. V., Marketing Science eJOURNAL 2017 Vol. 10 No. 11 P. 1-38
Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among marketing scholars about public service marketing concept. However, despite this apparent ...
Added: May 11, 2017
Novatorov E. V., Ethics eJournal 2013 Vol. 6 No. 163 P. 2-28
ABSTRACT The author deconstructs the prevailing conceptualization of public sector marketing and concludes it rests on three principles: voluntary exchange, an open system organization,and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a ...
Added: October 29, 2013
Novatorov E. V., / SSRN. Series Social Science Research Network "Social Science Research Network". 2013. No. No. 2279799.
ABSTRACT The paper discusses and suggests alternative methodological paradigms to approach the problem “marketing to nonmarketers”. First, the paper describes the issue of “marketing to nonmarketers” and proposes the purpose of this article. Then it presents methodological issues in management science and describes four major research paradigms: the logico-positivist/empiricist paradigm, constructivism, critical theory, and the ...
Added: June 15, 2013
Novatorov E. V., Managerial Marketing eJournal 2014 Vol. 6 No. 46 P. 31-60
The author deconstructs the prevailing controversial conceptualization of nonprofit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. Negative case analysis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis a revised conceptualization of non-profit marketing was ...
Added: November 11, 2014
Novatorov E. V., / SSRN. Series Social Science Research Network "Social Science Research Network". 2014.
Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of "individualistic" and "collectivistic" perspectives ...
Added: October 30, 2014
Novatorov E. V., Organizations & Markets: Formal & Informal Structures eJournal 2015 Vol. 1 No. 2 P. 1-17
Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of «individualistic" and "collectivistic" perspectives ...
Added: January 28, 2015
Novatorov E. V., Managerial Marketing eJournal 2014 Vol. 6 No. 48 P. 1-27
Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of «individualistic" and "collectivistic" perspectives ...
Added: November 14, 2014
Novatorov E. V., / SSRN. Series Social Science Research Network "Social Science Research Network". 2016. No. 2839721.
The broadening marketing concept was introduced in 1969 and was initially well-received by marketing scholars. However, during the subsequent four decades, the concept has been increasingly questioned and has divided marketing scholars into two opposing camps. This paper traces the evolution of the broadening marketing proposition and critically examines the arguments put forward against the ...
Added: September 20, 2016
Novatorov E. V., Political Institutions: Bureaucracies & Public Administration eJournal 2014 Vol. 8 No. 88 P. 1-42
The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector; (b) to deconstruct, comprehend, interpret, and critically appraise the current conceptualization of nonprofit marketing from the viewpoint of negativists identified in step (a); ...
Added: October 13, 2014
Novatorov E. V., / Social Science Research Network. Series SSRN Working Paper Series "SSRN Working Paper Series". 2017.
Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among marketing scholars about public service marketing concept. However, despite this apparent ...
Added: April 25, 2017
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Vernikov A. V., / Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 2223686.
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Added: February 25, 2013
Novatorov E. V., Journal of Economics Bibliography 2016 Vol. 3 No. 1 P. 22-27
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Added: May 27, 2016
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Logistics infrastructure development drives the national welfare growth. Transportation plays a significant role in logistics infrastructure as it helps to realize one of the main logistics functions – management of material flow between two different points. Taking into consideration the length of Russian Federation as well as variety of climatic and natural conditions, it is ...
Added: September 3, 2013
Proskuryakova L. N., / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2015. No. 44.
The Foresight study presented in this paper is devoted to the sustainable use of water resources in Russia. The authors analyse possible trajectories of development in the three thematic areas (i) sustainability of water systems; (ii) water use by households and in industry; and (iii) new water products and services.
The Foresight methods cover expert interviews ...
Added: August 31, 2015
Rosenberg D., / Издательский дом НИУ ВШЭ. Series PS "Political Science". 2012. No. 06/PS/2012.
Technological innovations are inherently problematic (risky, uncertain, possess public goods properties (enhances free-riding since it is easy to steal), but once they succeed, they create negative externalities for incumbents in the form of economic resources redistribution. Economic resources are convertible into political power. Therefore, economic redistribution might eventually result in political power redistribution. Those who ...
Added: February 18, 2013
М. : [б.и.], 2020
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The article analyzes dynamics of some indicators of the human capital of Russians in the context of changes in the relations between employees and employers. It is shown that the general vector of these changes is the shift of balance of power between them in favor of employers, which has led to non-compliance with the ...
Added: August 29, 2018
Novatorov E. V., / SSRN. Series Social Science Research Network "Social Science Research Network". 2015. No. SSRN-id2656506.
The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and ...
Added: September 8, 2015