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From corporate market research to bank profit maximization
Высшая школа экономики
,
2014.
No. WP BRP 16/MAN/2014.
Rasskazova A. N.
The purpose of this article is to study the target segment of the corporate bank market in order to reveal the demand for financial products and to incorporate this demand into solving the problem of bank profit maximization. Instrumental guidelines for conducting market research that allow to study the aspects of the problem specifically dealing with the efficiency of a bank’s cooperation with corporate customers has been developed as a technique for studying target corporate market customers. A target retail trade market sector and a client base of corporate customers including 430 trade network operators functioning in the northwest region of Russia were chosen as objects of research. The article defines the retail market demand potential for bank products, analyses the prospective viability of providing additional bank products to retail market customers, and identifies the corporate customer’s informational portrait. On the basis of obtained results, the problem of maximizing the bank’s extra profit from serving trade network operators. The research is confined to the client base of one major Russian bank operating in the northwest region of Russia; it will be useful to adapt the material of this article to studying target sectorial markets nationwide. The results of market research were used to assess the economic potential (estimated optimal profit) of the commercial bank’s cooperation with trade network operators. This article constitutes the groundwork for organizing effective bank marketing that guarantees a congruity of the bank’s resources and capabilities with the demands and requirements of the market in which it operates
Rasskazova A. N., Науковедение 2014 № 2(21) С. 1-25
The purpose of this article is to study the target segment of corporate bank market in order to reveal the demand for financial products and to incorporate this demand into solving the problem of Banking Business Planning with Corporate Clients. The article defines the retail market demand potential for bank products, analyses the prospective viability ...
Added: May 27, 2014
Resheteeva R., Экономическая социология 2016 Т. 17 № 4 С. 164-189
How do some firms achieve superior performance and others fail? Much research has been devoted to this question in management, economic theory, and sociology. Nevertheless, due to the absence of a universal approach for conceptualizing firm success and differences in methodological assumptions, numerous studies have produced divergent findings. This has led to continuous debates on ...
Added: September 30, 2016
Butryumova N. N., Alexandrovskiy S., Региональная экономика: теория и практика 2016 № 5 (428) С. 161-176
Importance
Russian cloud service market has a huge potential for growth but it is less surveyed as compared to developed countries markets. Small and medium sized businesses (SMBs) provide a substantial demand for cloud services since traditional and expensive IT-solutions are less available for them. Thus, SMBs are of particular interest for researchers in the field.
Objectives
Conduct ...
Added: May 20, 2016
Kotliarov I. D., ЭКО 2018 № 12 С. 23-39
The paper analyzed the nature of financial technologies (FinTech). A historical periodization of evolution of FinTech is proposed. A list of factors that led to the emergence and fast development of FinTech is given. A list of main models of coexistence of traditional and innovative models of financial services is proposed. It is demonstrated that ...
Added: December 17, 2018
Oyner O. K., Метелева Ю. И., Цыганкова Ю. М., Вестник Московского университета. Серия 6: Экономика 2018 № 2
This paper focuses on the customer orientation and considers an evolution of this notion, its modern interpretation, and conceptual model of customer-centric business approach. The main goal is to identify and classify the attributes of customer-centric approach. The subject of our study is a customer-centric approach, and the objects are attributes of this approach. As ...
Added: February 28, 2018
Panin V., Rebiazina V. A., Маркетинг и маркетинговые исследования 2016 Т. 03 № 123 С. 168-182
Целью данной статьи является анализ влияния клиентоориентированности на удовлетворенность клиентов. Представлен авторский подход к оценке потребительской удовлетворенности для количественной выборки организаций с помощью системы онлайн-мониторинга СМИ, социальных сетей и форумов. Основным используемым методом исследования был выбран подтверждающий факторный анализ данных (CFA), который позволил построить и протестировать модель влияния клиенториентированности на потребительскую удовлетворенность. ...
Added: June 9, 2016
Gulakova O., Вестник Московского университета. Серия 6: Экономика 2021 № 2 С. 73-117
Customer orientation as one of the mainstream concepts of contemporary marketing has been actively developed since 1990s. The purpose of the article is to develop a conceptual model of customer orientation relationships in a company based on a systematic analysis of existing studies and their adaptation to practical use. As a result of the analysis, ...
Added: May 20, 2021
Oyner O. K., Метелева Ю. И., Цыганкова Ю. М. et al., Вестник Московского университета. Серия 6: Экономика 2018 № 2 С. 94-117
This paper focuses on the customer orientation and considers an evolution of this notion, its modern interpretation, and conceptual model of customer-centric business approach. The main goal is to identify and classify the attributes of customer-centric approach. The subject of our study is a customer-centric approach, and the objects are attributes of this approach. As ...
Added: October 9, 2018
Dezhina I., ЭКО 2020 № 4 С. 87-109
This paper analyzes the so-called “centers of excellence” that represent an organizational form for conducting scientific research at universities. Such centers, which became popular in the recent decade, are considered effective for stimulating advanced research that generates high quality results. The underlying assumption is that special conditions and additional generous funding will significantly facilitate the ...
Added: January 28, 2021
Afanasyev M., Cervantes M., Meissner D., / Высшая школа экономики. Series WP BRP "Science, Technology and Innovation". 2014. No. 31/STI/2014.
The increasing diversity and interdisciplinary nature of science and technology in a globalised world are exerting mounting pressure on national research and innovation locations to develop clear profiles. Among many instruments to meet this challenge is the systematic analysis and continual monitoring of scientific, societal and technological trends – often done using Foresight. Foresight is ...
Added: October 22, 2014
Lozinskaia A. M., Кузнецов Н. А., Интернет-маркетинг 2016 № 06(96) С. 366-380
В статье изучены факторы интернет-поведения клиентов банка и их влияние на вероятность оформления кредитной заявки через сайт. Регрессионный ана- лиз данных о клиентах крупного регионального банка позволил выявить, что интернет-активность потенциальных заемщиков, интенсивность посещения ими отдельных категорий сайтов и количество сделанных поисковых запросов увеличивают вероятность оформления кредитной онлайн-заявки. Это важно учитывать в системе банковского маркетинга и ...
Added: December 6, 2016
Yakovlev A. A., Tkachenko A., Rodionova Y., Экономический журнал Высшей школы экономики 2016 Т. 20 № 2 С. 285-310
This paper analysis the impact of centralized monitoring enlargement in a large public organization on incentives for efficient activity of organization’s departments, which have different levels of financial autonomy. We analyze the data of the large public organization during 2008-2013. The efficiency of departments’ activity was measured by competiveness of their procurements and delays in ...
Added: October 14, 2015
Gulakova O., Panin V., Rebiazina V. A., Вестник Московского университета. Серия 6: Экономика 2016 № 6 С. 87-111
Specific features of the emerging markets challenge the use of approaches designed for developed markets in emerging markets. Customer orientation as one of the key concepts of contemporary marketing requires a rethinking in the context of emerging markets. The purpose of the article is to develop a tool for a complex evaluation of the company’s ...
Added: January 19, 2017
Gulakova O., Rebiazina V. A., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 3 С. 398-423
Customer orientation in the emerging markets and its specifics represent a separate field within the marketing research. The purpose of this paper is to explore the real or declared nature of customer orientation of companies operating in the Russian market as an example of the emerging economy. The paper introduces the customer oriented business process ...
Added: October 24, 2017
Tulchinskii G. L., СПб. : Санкт-Петербургский государственный университет, 2013
Впервые с единой точки зрения осмысляются технологии брендинга в современном обществе. Брендинг понимается как формирование и продвижение комплексов социальных мифов различного уровня. Используются уникальные прорывные концепции и методики, разработанные на отечественном материале и успешно применяемые российскими и зарубежными компаниями. Особый акцент делается на социално-культурной сфере.
Рассчитана на руководителей, менеджеров и специалистов по PR и рекламе, студентов ...
Added: November 28, 2013
Smirnova M., Rebiazina V. A., Frosen J., Journal of Business Research 2018 Vol. 86 No. C P. 457-467
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric ...
Added: February 25, 2018
Шилов М. А., Бизнес в законе. Экономико-юридический журнал 2011 № 3 С. 211-213
В данной научной статье проведено исследование влияния каждого вида факторов внутренней среды предприятия на его конечные финансовые результаты. Определена роль опережающего управления в повышении эффективности финансового состояния предприятия. ...
Added: November 20, 2013
Grigorian M., Ризакулов Ф., Транспорт Российской Федерации 2018 № 6 (79) С. 23-25
The necessity of increasing the efficiency of corporate governance in the railway transport of the Republic of Uzbekistan is substantiated and disclosed. An assessment of the main results of the railway company activity is given. Based on the analysis of the performance indicators of the railway company, the main directions for improving corporate governance were ...
Added: January 21, 2019
Popkova E. G., Bogoviz A. V., АПК: Экономика, управление 2018 № 10 С. 28-33
Цель исследования - разработка механизма повышения эффективности АПК на базе технологий индустрии 4.0. В отличие от традиционных технологий АПК, технологии индустрии 4.0 позволяют повысить экономическую эффективность предпринимательства АПК, обеспечить удовлетворение имеющихся потребностей общества, содействовать раскрытию человеческого потенциала работников, снизить их отрицательное воздействие на окружающую среду. Однако механизм повышения эффективности АПК на базе технологий индустрии 4.0 ...
Added: November 26, 2019
Tulchinskii G. L., Leshchenko O., Абчук В. А. et al., СПб. : ООО «Книжный дом», 2011
Человеческий капитал – это те работники, чей труд способствует развитию и росту капитализации компании. Как их выявить? Как оценить эффективность социальных инвестиций? Как выстроить в целом эффективное управление персоналом в современной России? Этим и другим, связанным с ними вопросам посвящена данная монография.
Издание предназначено для специалистов управления персоналом и HR-менеджмента, студентов, магистрантов и аспирантов, обучающихся по ...
Added: October 7, 2012
Svetunkov S., Чанышева А. Ф., Чанцалмаа Б., Горный информационно-аналитический бюллетень (научно-технический журнал) 2015 № 1 С. 355-360
Article considers problems of an assessment of efficiency of company’s activity on the basis of complex indicators of production results and resources. Tools of complex-valued economy – the new scientific direction having the theory of functions of complex variables as the basis – are used to modeling of economic dependences. The properties of exponential production ...
Added: February 11, 2015
Quebeck : Universite Laval, 2013
State Capitalism could be characterized by a triple role of the state: the state performs as a “programmer” to guide economic activity; it acts as a “protector” to safeguard national economic interests; and it also plays the role as a “producer” to create national wealth through its state-owned enterprises (SOEs). However, the influences of State ...
Added: January 6, 2014
Rusinova V., Martynova E., Kurakina P., / Высшая школа экономики. Series LAW "Law". 2020. No. 96.
This paper contributes to the understanding of why states resort to ‘good old’ sanctions to meet the relatively new threat of cyber intrusions and whether this type of response is a forced measure or an effective tool to halt, prevent and punish attacking states. The tools of analysis used in this paper are legal positivism, ...
Added: December 8, 2020
Иванова А. И., Вестник Московского финансово-юридического университета 2015 № 3 С. 184-193
The article describes the basic methodological approaches to the definition of efficiency, as well as established by the legislation techniques for assessing the performance of executive authorities in Russia. Based on an analysis of existing shortcomings, some recommendations are offered for building the necessary model of evaluation. ...
Added: December 2, 2017