In article the market of cars before crisis, features of its growth on a boundary of centuries is considered, manufacturers are investigated world production of vehicles on segments and the largest companies. Change of manufacture of cars for last 20 years is shown. Dynamics of structure of the market of cars in Russia in 2001-2008 is analyzed considered, how modern crisis will affect repartition of the world market of cars and the tendency of its development (in countries and price aspects). Authors do the short-term and long-term forecast of development of the Russian market of cars.
The paper analyzes oligopolistic competition in a market for a differentiated product. A comparative analysis of competition models by Cournot (output competition) and Bertrand (price competition) under prerequisites put forward by the authors shows that under Bertrand competition the price level will be lower. Whereas interrelation between firms output and profit is ambiguous (if goods produced are substitutes), and depend, other things being equal, on the attractiveness of the good offered by the firm. The results obtained are illustrated using Russia’s automotive market review. In particular, an attempt is made to classify some decisions made by car producers as the one or the other competition strategy analyzed in the theoretical part of the paper.