Corporate Social Responsibility Impact on Foreign Direct Investment Practices of Russian Multinational Corporations
Russian multinational enterprises (MNE) expanded widely in the late 1990s through the summer of 2008 at the onset of the global financial crisis of 2008. The emerging market MNEs have now become a subject of intensive study with a particular focus on the actions and behaviors of firms from Brazil, Russia, India, China, and South Africa (BRICS). This paper attempts to flesh out the reputational and corporate social responsibility (CSR) aspects of this internationalization process. The paper finds that in select cases the reputation of a Russia MNE does play a role in their activities and that these emergent firms recognize host country stakeholders as an audience for concern when conducting OFDI.
Drawing on the neo-institutional approach in organizational theory and global strategy, we advance a theory on the impact that differences in cultural egalitarianism have on multinational firms’ decision of where to engage in foreign direct investment (FDI) across the globe. Egalitarianism expresses a society’s cultural orientation with respect to intolerance for abuses of market and political power; it shapes the ways in which firms holding power interact with different stakeholders. After presenting a series of case illustrations, we find a strong negative impact of egalitarianism distance on FDI flows in a broad sample of nations and for different entry modes. Our results are robust to a broad set of competing accounts, including effects from other cultural dimensions, major features of the legal and regulatory regimes, other features of the institutional system, and economic development. These results hold while controlling for origin and host country factors through a fixed-effects specification as well as by using instruments for egalitarianism. We also find that other cultural influences are important as well. Differences in cultural harmony are actually positively associated with increased FDI flows, likely because multinational firms seek countries with lower societal support for entrepreneurship. FDI further tends to flow from high embeddedness to low embeddedness countries, and we link this in part to international regulatory arbitrage on environmental protection regimes.
During the last two decades corporate international diversification became a widely used growth strategy. However, the majority of scientific researches insist on its value-destroying pattern. Those of them which were based on accounting studies’ methodology and used current performance measures are likely to make an incomplete evaluation of corporate performance by accounting either for operating performance or financial (cost of capital) effects of internationalization. The current paper proposes a new approach for estimation of internalization-performance relationship which is based on economic profit concept. It allows to control simultaneously both operating and financial effects of internationalization on the firms’ current performance. The proposed model has been empirically tested on a sample of large companies from one of emerging economies - Russia. The results identify a non-linear U-shape relationship between a degree of internationalization and companies’ residual income (economic profit). The relationship is mainly determined by operating performance effects on economic profit while cost of capital has a modest effect. Overall for the majority of companies international diversification refers to decrease in economic profit. The results are compared against the Q-Tobin measure which incorporates expectations about future performance. A joint analysis of current performance (economic profit) and long-term performance (Q-Tobin) allows to expect the internationalization benefits to be realized in future. As an implication of the present research for corporate decision makers it may be stated that at the initial level of international diversification the internationalization decisions should be made with a high degree of caution. There should be a clear internationalization strategy based on definite mechanisms of performance improvement. The prestige and other irrational motives which may lead to the value destruction should be pruned.
Article represents the results of the research of practical approaches to corporate social responsibility programs (CSR) management in Russian sustainable development oriented companies. Some features of CSR as a management tool were described according to modern Russian business conditions. Author suggests the model of mechanisms of corporate social responsibility programs management for sustainable development oriented companies.
This report presents the recent development of manufcaturing subsidiaries of multinational corporations in Russia and indicates some promising opportunities of their development.
The article contains the analysis of the development trends in foreign corporate reporting, and on the authors' opinion, Corporate Social Responsibility reflected in the corporate reporting now goes mainstream worldwide. Such integrated reporting, including financial and non-financial component, is now in the focus of interest and therefore requires standardization and significant enhancements in the area of relevance and reliability. This calls for creation of integrated reporting framework, making mandatory reporting on these issues not only desirable but inevitable. This article contains the most recent definitions of corporate social responsibility, reporting on sustainable development and responsible investor, who factors the reporting data in the investment decision making. Authors perform an analysis of recent activities of the international and intergovernmental organizations involved in the process of creating regulatory regime of sustainability and integrated reporting, as well as recently published in 2010 research studies and reports by intergovernmental organizations as well as independent consultants.
The role of foreign direct investment initiatives is pivotal to effective enterprise development. This is particularly vital to emerging economies that are building their presence in international business markets.
"Outward Foreign Direct Investment (FDI) in Emerging Market Economies" is a comprehensive source of academic material on the progressive impact of investment opportunities in the context of developing nations. Highlighting pivotal research perspectives on topics such as trade, sourcing strategies, and corporate social responsibility, this book is ideally designed for academics, practitioners, graduate students, and professionals interested in the economic performance of emerging markets.
The game-theoretic model developed in this article formulates the conditions required for the incorporation the corporate social responsibility (CSR) policy into the business as a mechanism of signaling. The model is based on the following principles: the Cournot model, the segmentation of consumers by their health deterioration risk attitude, the choice about CSR strategy by producers of low and high quality of food products. Results of the model show that the nonoccurrence of CSR in Russia is subject to the small share of health-conscious consumers and the lack of support and regulation of the state.