Взаимодействие с заинтересованными сторонами как основа реализации политики корпоративной социальной ответственности
Article represents the results of the research of practical approaches to corporate social responsibility programs (CSR) management in Russian sustainable development oriented companies. Some features of CSR as a management tool were described according to modern Russian business conditions. Author suggests the model of mechanisms of corporate social responsibility programs management for sustainable development oriented companies.
The article contains the analysis of the development trends in foreign corporate reporting, and on the authors' opinion, Corporate Social Responsibility reflected in the corporate reporting now goes mainstream worldwide. Such integrated reporting, including financial and non-financial component, is now in the focus of interest and therefore requires standardization and significant enhancements in the area of relevance and reliability. This calls for creation of integrated reporting framework, making mandatory reporting on these issues not only desirable but inevitable. This article contains the most recent definitions of corporate social responsibility, reporting on sustainable development and responsible investor, who factors the reporting data in the investment decision making. Authors perform an analysis of recent activities of the international and intergovernmental organizations involved in the process of creating regulatory regime of sustainability and integrated reporting, as well as recently published in 2010 research studies and reports by intergovernmental organizations as well as independent consultants.
The game-theoretic model developed in this article formulates the conditions required for the incorporation the corporate social responsibility (CSR) policy into the business as a mechanism of signaling. The model is based on the following principles: the Cournot model, the segmentation of consumers by their health deterioration risk attitude, the choice about CSR strategy by producers of low and high quality of food products. Results of the model show that the nonoccurrence of CSR in Russia is subject to the small share of health-conscious consumers and the lack of support and regulation of the state.