Flow experience in the internet-mediated environments
This chapter presents a review of the current literature on theoretical and empirical studies of flow experience (or optimal experience) within Internet-mediated environments. The concept of flow as introduced by Csikszentmihalyi is described, the parameters characterizing optimal forms of experience are discussed, as well as data collection methods which are most often used to measure flow. The particular Internetmediated environments connected with the studies of optimal experience and thoroughly reviewed in the chapter include online (1) shopping, (2) learning, (3) game playing, and (4) interaction. A brief overview of the projects in the field, initiated and performed by the author and his colleagues, is also presented.