(Не)известные злодеи: анализ литературных мемов в тематических пабликах "Вконтакте"
This article is devoted to the analysis of memes on literary topics on “Vkontakte” social website called “Literary memes” and “Literaturniye memy”. The focus is on the characters of Russian and foreign literature, depicted in the memes as negative ones. The study examines the specifics of precedence and humorous components, techniques that contribute to the negative perception of characters in memes as well as it attempts to explain the reasons for referring certain characters to“villains”. In addition, the comments of users of the website are interpreted, some of which allow the ambivalence of literary villains and concentrate on the positive features of these characters.