РЕСУРСЫ ИНТЕРНЕТ-РЕКЛАМЫ ПРИ ФОРМИРОВАНИИ ПСИХОЛОГИЧЕСКОГО БЛАГОПОЛУЧИЯ В КОММУНИКАЦИИ ПРОДАВЕЦ-ПОТРЕБИТЕЛЬ

С. 46–51.

Н. А. Корягина, М. Е. Грачёва

The article reveals a range of issues related to the use of the Internet advertising for the formation of psychological well-being. Currently, advertising is an important communication tool between the manufacturer, seller and buyer of goods or services. An analysis of the results of the author's study of the perception of modern Internet advertising through the eyes of the consumer is proposed. This study took place in several stages, during which the opinions of representatives of different age groups were collected on issues related to their attitude to Internet advertising, the impact of advertising on the buyer when choosing a product and on the trust in the seller. The study showed that targeting plays an important role in the advertising business, the quality of the advertising itself on the Internet.

Keywords: confidence in the seller, реклама; интернет; таргетинг; инструмент коммуникации; доверие к продавцу

Publication based on the results of: Психологические факторы адаптации сотрудников к цифровой трансформации внутриорганизационной коммуникации (2022)

In book

Психология стресса и совладающего поведения: устойчивость и изменчивость отношений, личности, группы в эпоху неопределенности: Сборник статей VI Международной научной конференции (г. Кострома, 22–24 сентября 2022 года)

Кострома: Костромской государственный университет им. Н.А. Некрасова, 2022.