Использование современных моделей ценообразования в Российской экономике
Article presents the idea, that if the demand on a product can be described with high-elasticity of price, decrease in price can determine an increase in total revenue, but not necessary – in total margin (profitability). From one side the overstated prices on the product will decrease the intensity of its sales, from another side – will decrease the return on working capital, which is used for wholesale purchasing. Also it will increase risks of expiration period exceeding in retail network. Article considers questions of rational price setting and increase in efficiency of working capital employment for trade company.
Description of the method of financial and economic calculations that can use the management companies, determining the acceptability of proposed changes in prices based on price elasticities of demand.
Despite the availability of price comparison websites, online retailers are still able to price differentiate. The explanation of price dispersion will enable us to determine the key drivers of price premia, which are set by some of the merchants. We build a conceptual model of online pricing. In order to explain the variation of prices for the same good across different merchants, we use both merchant's characteristics (such as reputation, store format, self-delivery opportunities, SEO quality, etc.) and market characteristics (mean price, technical complexity of product category, number of sellers, the variation of sellers' ratings, etc.). Econometric estimation of this model will allow figuring out on which markets a merchant with specific characteristics will be able to set a higher price premium, which is important for merchants that need to choose the distribution channels, SEO, targeted service quality, assortment, etc.
Description of methods for analysis of sustainability for the company of the intended price changes.
This article is devoted to the analysis of the key elements of marketing strategies of the Private Wealth Management on the world market. In the article the trends in the traditional product line arisen from the recent crises and the widespread of the principle of «open architecture» are identified. There is also a short description of types of brand creation in Private Wealth Management. The main business models affecting the distribution channels of Private Banking services are considered, and the main approaches to the pricing on the market of Private Banking are presented.
The book addresses the major challenges of effective management of pricing in retail.
The new approach to parity of prices is the subject of article. The base of this approach is estimation of parameters of model for comparison of prices between countries. The disparity of the prices is defined as a sharp deviation of the price from the parity. Milk is taken as an example. The model on which the parity of the prices is defined, has been developed for the longterm prices fore- casting. The realization of the certain scenario of development of a national economy is a base of such forecasting
The article provides an overview of the methods of marketing research, which can be most useful for retail companies in assessing the possible reaction of buyers to certain pricing decisions.