• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Персонаж как элемент картины мира в средствах массовой информации
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 22, 2026
Personal Interest in Doctoral Thesis Topic Most Important for Confidence in Successful Defence
A researcher at HSE University analysed data on 1,539 doctoral students from 161 Russian universities to identify which features of a thesis topic are associated with academic success and engagement. The most important factor was found to be personal interest in the research topic, which was associated with almost all key aspects of doctoral programme experience—from engaging with the academic supervisor to research activity and confidence about successfully defending the thesis. The findings have been published in Higher Education.
September 21, 2026
Researchers Develop Methodology to Assess the Quality of Legal Representation in Criminal Proceedings
Having a good defence attorney in criminal proceedings can largely determine whether a defendant retains their freedom, health and good name. Researchers at HSE University propose a method for predicting an attorney’s performance based on the outcomes of their previous cases. The methodology takes into account the severity of the charges, the complexity of the cases, and the most likely outcome, drawing on judicial statistics.
September 21, 2026
Algebra, Geometry, and AI: Russian and Vietnamese Mathematicians Discuss Current Research
A delegation of scientists from Hanoi visited the HSE Faculty of Computer Science and then took part in a Russian-Vietnamese conference in St Petersburg. The events were part of the three-year project ‘Flexibility and Computational Methods.’ Over the course of the project, the researchers have prepared joint publications and obtained new mathematical results.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Персонаж как элемент картины мира в средствах массовой информации

Гл. 13. С. 280–305.
Potsar A. N.

The author addresses to the basic component of worldview created by mass media. The human represented in media is described according to a set of parameters, most important of which are social status and event. Emphasis on these categories in representation of a person is a key peculiarity of mass text.

Language: Russian
Full text
Keywords: массовый текстpersonage in mediamass textspeech structureперсонаж в СМИречевая структура

In book

Русская речь в средствах массовой информации: Речевые системы и речевые структуры
Potsar A. N., Коньков В. И., Митрофанова И. А., Кузьма А. Я., Голокова М. С., Редькина Т. Ю., Неупокоева О. В., Корнилова Н. А., Сметанина С. И., Прохорова К. В., Бойкова Н. Г., Цветова Н. С., Черкасова Е. Н. СПб.: Издательский дом СПбГУ, 2011.
Similar publications
С экрана на плакат: дискурс власти в языковой игре оппозиции
Somin A., Архипова А. С., Шевелева А. И., В кн.: Настройка языка: управление коммуникациями на постсоветском пространстве.: М.: Новое литературное обозрение, 2016. С. 177–196.
В статье изучаются лозунги, с которыми люди выходили на антиправительственные акции протеста в 2011-2012 годах в Москве. Описывается фреймы, основанные на прецедентных текстах или событиях, к которым апеллируют авторы лозунгов, а также анализируется динамика использования цитат и языковой игры в текстах лозунгов, а также обращённость высказываний. ...
Added: October 20, 2016
«Шершавым языком плаката»: оппозиционный дискурс на протестных акциях
Somin A., Архипова А. С., Шевелева А. И., В кн.: «Мы не немы»: Антропология протеста в России 2011–2012 годов.: Тарту: Научное издательство ЭЛМ, 2014. С. 125–148.
The article focuses on people who took part in opposition rallies during the winter 2011– 2012 in Moscow and on language that they used to create protest signs and slogans. Who were the protesters? Whom did they address? What were they going to say and how? The research is based on the database that includes ...
Added: March 14, 2016
Публичное и массовое в политической коммуникации: системные признаки массового политического текста
Potsar A. N., Вестник Санкт-Петербургского университета. Серия 9. Филология. Востоковедение. Журналистика 2012 № 3 С. 237–244
This paper explores discourse modifications of the political message in media. Popular political  text is characterized as a part of public political communication. The author stresses the significance of  public policy beyond mass media. ...
Added: March 6, 2013
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit