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Regular version of the site

Book chapter

Методические аспекты внедрения образовательных инноваций в учебный процесс.

С. 46-54.
Микитьянц К. С.

The article gives review of unique experience that the management department od SPb NRU HSE got during the innovative educational experiment of 2009-2010. During the  experiment students worked out (as a part of their marketing and advertising corses) a range of successful brand projects for feal business partners. The report gives classification of typical metodological, organizational and personnel- related problems arising during the experiment. It also describes the most effective ways of their solution.