The paper presents the main results of an empirical research study of forms and mechanisms of strategic control with respect to market and cross-cultured peculiarities.
Under the conditions of open innovations, technologies, knowledge and competences exchange which go beyond the borders, the nature of competition between the companies acting on different national markets has undergone changes. The establishment of long-term trusting relationships with local organizations and communities becomes one of the primary challenges for companies entering new markets. This article describes the results of a research of Finnish companies working in the Russian construction sector. The author defines the role of network aspects in companies‘strategic processes and illustrates how strategy and cooperation vary according to construction project stages.
Globalization and growing competition force companies to look for new markets for their business. International operations give companies an opportunity to use their resources more efficiently and simultaneously the internationalization processes increase a firm‘s risks and strategic problems. The choice of an international strategy defines a company‘s priorities on partnership development, which are necessary for a quicker understanding of new markets‘ features, and also for decreasing strategic and commercial business risks. The strategic process is influenced by a number of factors, such as institutional and sociopolitical, and also business-sector specifics and national culture. Strategy development and implementation together with stable network relations define company‘s success in a new market. The paper presents the main results of an empirical research, devoted to analyses of international companies‘strategies and factors, affecting strategic choice and implementation process in the Russian market.