Arctic cruises through the eyes of tourists: pilot project results and prospective studies
The pilot research is aimed at studying cruises to the Arctic through the eyes of tourists, that is, through the prism of their reviews. Thanks to the reviews of tourists, it is possible to see what is important for the tourists on cruises to the Arctic and what makes the most impression, what tourists pay attention to. Regard to their experience, there is the opportunity to compare whether the expectations of tours (route, nature, animals, food, service, professionalism of the team) and reality coincide and find a field for development.
The approach used in the pilot study allows to identify trends in the behavior of tourists and their perception of Arctic cruises. The results obtained can be used to improve the quality of tourist services and refine the marketing strategy of cruise companies.