Сетевое взаимодействие участников цепочки поставок химического сырья
The article examines conceptual problems of Distribution Logistics in view of realization of the «Distribution Management» function and the design of an effective logistical distribution network of a goods flow. Distribution Management demands logistics to have a constant control over the efficiency of organization of logistical processes in a distribution network. To increase efficiency of distribution network operation there should be a careful and all round assessment of the existing and perspective condition of a company’s distribution systems. The purpose of this effectiveness assessment of distribution systems of a company is to
thoroughly study the organization of logistical processes in the system, condition and operation control of a goods movement system and logistics operations costs and functions in distribution, and to reveal defects in organization, performance and control of logistical activities. The author considers interaction of logistics and adjacent company’s departments while managing distribution. Several unique algorithms of designing and reengineering of a distribution network are offered and it is shown in the case studies how they are realized.
The article shows that in the context of severe competition and an increasing expansion of Western firms issues of an effective collaboration of Logistics and Marketing become more and more important for most Russian companies. It is demonstrated that organization of Marketing and Logistics collaboration has changed significantly in many companies lately – from the traditional scheme of functional division of a firm’s fields of activity to general costs optimization and finding the balance of “logistics service costs/quality” in distribution. The author systematically examines spheres of Marketing and Logistics collaboration and provides a detailed characteristics of marketing channels formation strategies with regard to Logistics requirements. Main trends of Logistics activities in the context of realization of a company’s marketing channels formation strategies are explored.