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Regular version of the site

Book chapter

Prediction of News Popularity via Keywords Extraction and Trends Tracking

P. 37-51.
Alexander Pugachev, Voronov A., Makarov I.

In the last years, news agencies have become more influential in various social groups. At the same time, the media industry starts to monetize online distributed articles with contextual advertising. However, the efficiency of online marketing highly depends on the popularity of news articles. In our work, we present an alternative and effective way for article popularity forecasting with two–step approach: article keywords extraction and keywords-based article popularity prediction. We show the benefits of this technique and compare with widely used methods, such as Text Embeddings and BERT–based methods. Moreover, the work provides an architecture of the model for dynamic keyword tracking trained on the newest dataset of Russian news articles with more than 280k articles and 22k keywords for the popularity of forecasting purposes.