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Словообразовательная игра в заголовках электронных СМИ: коммуникативные риски
The article considers the structural-semantic, semantic-stylistic, pragmatic, ethical factors that increase the riskiness of word-formation game in the headlines of modern electronic media. The aim of the study is to analyze the inherent and adherent features of heading neologisms as a possible source of communicative risks. The method of content analysis of media texts was used to identify the most frequent communication risks, heading neologisms were investigated using structural-semantic and pragmatic analysis. Communication risks are associated with the impossibility of implementing the main functions of the header. As the analysis of speech material has shown, viola-tions are most often associated with the implementation of nominative, informative, pragmatic, contact-establishing functions.