Мобильные приложения в туризме: новые сервисы цифровой экономики
In this article the question about advantages of on-line international marketing research is considered. It is compared on-line sample with offline sample sources. Also, the high degree of correlation between researches conducted off-line vs. on-line is marked.
Knowledge-Intensive Business Services (KIBS) are seen to be core features of the so-called ‘knowledge economy’, and they already play an important role in developed economies. They both innovate themselves and provide their clients with important knowledge and learning opportunities. This paper examines the status of KIBS in Russia, and explores some key issues in their role in innovation using data from surveys of KIBS firms and their clients in Russia. We note that KIBS are often highly customized, and many new services prove difficult to replicate. KIBS are closely tailored to solving the problems of specific customers, and thus these services typically involve KIBS consumers in a co-production process. Both the formal supplier and the formal user of the service are engaged together in service production, allowing for mutual knowledge transfers and learning. Use of KIBS is shown to affect customers' propensity to innovate, confirming the importance of this sector for the innovation system.
In this book, the impact of modern social media on the development of management system in the hospitality and tourism industry is examined. The present research project was elaborated in two subsequent phases. During the first research phase the localization of the apparatus, methodology, study design, questionnaire and methodology for the Russian version of the research project were carried out. That was done based on the courtesy materials recently completed project by a Center for Hospitality Research Cornel the United States. The second project phase was aimed at identification of the specifics of the Russian consumers perception towards the use of social media for planning their trips.
In recent years, knowledge-intensive business services (KIBS) have become extremely important in the knowledge-based economy. KIBS concentrate a well-qualified workforce and create high levels of valueadded services, serve as a driver for the innovationbased development of many countries [Santos-Vijande et al., 2013]. However, the growth rates of this sector in Russia considerably fell after the 2008 crisis; some KIBS-industries could not even reach pre-crisis volumes of production and the share of this sector in GDP significantly declined [Berezin, Doroshenko, 2015]. The crisis trends in Russian economy at the end of 2014 and at the beginning of 2015 had a strong negative impact on KIBS. We show that the share of companies with decreasing revenues has dramatically grown in all industries. The demand side has also changed: the client base is now more unstable and customers more regularly fail to fulfill contract obligations. An industry analysis reveals significant divergences in the rates and trajectories for development of Russian KIBS industries. However, the sector heterogeneity might be also found in KIBS of other countries. The paper is based on both survey of 656 Russian KIBS producers and in-depth interviews with 24 leading KIBS experts.