Investments in Runet
email@example.comPrefaceWhat is Runet?There are at least three possible answers to this question. First, it is a segment ofthe Internet with content in Russian language. Second, it is a segment of the Internetassociated with the domain zone .RU. Third, it is the national—Russian—segmentof the Internet. The latter definition is the closest one to the idea of this book.However, the use of this elusive term will be presented with different layers ofmeaning in the following pages. Herein also lies the general concept of the book.Our contributors do not always agree with each other and sometimes expressnon-coinciding opinions. What they all certainly agree on, however, is that the Runetdeserves to be written about.In recent years, we hear more and more often that the so-called new media are infact not so new. Communication technologies, which were breathtaking a quarter ofa century ago, have become routines, even sometimes banal, and are neverthelessstill able to bring surprises. Today, for many people in the world the Internet is partof everyday life. And Russia is no exception.