Взаимосвязь показателей гражданской идентичности и предпочтение потребителями товаров из разных стран
The authors analyze results of an empiric study of state identity of Saint-Petersburg higher education institutions’ graduates. The conclusion is validated in the article that a today’s type of graduate does not contribute to state identity formation, and its key elements (a cognitive, an emotional-evaluative, a regulatory-axiological and a behavioural ones) are disintegrated: strivings to increase young people’s knowledge of the state, to develop their concept of due and right do not change their course of action in relation to the state, and demonstration of a certain level of knowledge is neutralized by distrust to current political day-to-day realities, which causes formal perception of the state as of something outer and adversary.
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований