Efficient Marketing Strategy: Application of Data Envelopment Analysis as an Optimization Tool
Zaytsev D., Kuskova V.
In this paper we describe the Data Envelopment Analysis (DEA) research design and its applications for effectiveness evaluation of company marketing strategies. We argue that DEA is an efficient instrument for use in academia and industry to compare a company’s business performance with its competitors’. This comparison provides the company with information on the closest competitors, including evaluating strategies with similar costs, but more efficient outcomes (sales). Furthermore, DEA provides suggestions on the optimal marketing mix to achieve superior performance.
, , International Journal of Business Research 2005 Vol. 3 No. 1 P. 15-35
The paper demonstrates the applicability of Data Envelopment Analysis (DEA) and its supplementation by other methods, to an efficiency analysis of the post-liberalization recovery among a small selection of privatized companies in Russia. The twenty privatized companies studied share the same setting. The analysis groups them into better performing and less performing companies. Opinion surveys ...
Added: March 14, 2016
APPLICATION OF DATA ENVELOPMENT ANALYSIS IN MANAGEMENT RESEARCH (CASE OF RUSSIAN DOMESTIC ENERGY SECTOR)
, APPLICATION OF DATA ENVELOPMENT ANALYSIS IN MANAGEMENT RESEARCH (CASE OF RUSSIAN DOMESTIC ENERGY SECTOR) / Высшая школа экономики. Series MAN "Management". 2013.
The idea that different firms can be classified into relatively homogeneous groups has been popular for many years, and many typologies have been developed and tested using a variety of classification tools. It has become apparent, however, that most clustering tools are somewhat limited, because they create groups of companies based on similar characteristics, without ...
Added: February 18, 2014
Программный комплекс моделирования физических процессов при автоматизированном проектировании источников вторичного электропитания для сложных бортовых систем
, Динамика сложных систем 2012 № 3 С. 84-87
In article is described designed programme complex of the physical processes modeling, which also allows to conduct the identification printed node parameters (the physical model). On printed node designed the on-board secondary power supply source is realized. For it are designed relationship interfaces of controlling program with the known program of modeling and optimization. ...
Added: December 5, 2014
Optimizing Components of Finite State Machines Composition Based on Don’t Care Input Sequences in Hardware
, , , , in : Proceedings 2021 IEEE East-West Design & Test Symposium (EWDTS). : IEEE, 2021. P. 212-216.
Added: May 24, 2022
Three-Dimensional Visualization for Multidimensional Analysis and Performance Management of Socio-Economic Systems
, , et al., , in : 2019 IEEE 21st Conference on Business Informatics (CBI). Vol. 1.: M. : IEEE Computer Society, 2019. P. 57-64.
Data Envelopment Analysis (DEA) models and Free Disposal Hull (FDH) models were proposed almost simultaneously in the scientific literature. In DEA models, the constraints generate a convex set. For this reason, optimization methods and software are widely used for modeling and computations for these models. Non-convexity of production possibility set of FDH models refrained significantly ...
Added: October 19, 2019
, , , Single Machine Scheduling With a Generalized Total Tardiness Objective Function / Otto-von-Guericke Universitaet. 2010. No. 10.
In this note, we consider a single machine scheduling problem with generalized total tardiness objective function. An NP-hardness proof and a pseudo-polynomial time solution algorithm are proposed for a special case of this problem. Moreover, we present a new graphical algorithm for another special case, which corresponds to the classical problem of minimizing the weighted ...
Added: March 4, 2013
, , et al., IEEE Network 2019 Vol. 33 No. 2 P. 126-131
Distinguishing outliers from normal data in wireless sensor networks has been a big challenge in the anomaly detection domain, mostly due to the nature of the anomalies, such as software or hardware failures, reading errors or malicious attacks, just to name a few. In this article, we introduce an anomaly detection-based OPF classifier in the ...
Added: December 19, 2018
, , , in : Multidisciplinary International Conference on Scheduling: Theory and Application, Paris, France, 2009. : Dublin : [б.и.], 2009. P. 68-76.
In this paper, we consider the minimizing total weighted completion time inpreemptive equal-length job with release dates scheduling problem on a single machine. Before this paper the problem is known to be open. Here, we present a polynomial timealgorithm that solves the problem with O(n^7) operations. ...
Added: March 4, 2013
, , , Journal of Business Research 2018 Vol. 86 No. C P. 457-467
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric ...
Added: February 25, 2018
, , , in : 28th Conference of the European Chapter on Combinatorial Optimization. : Катания : University of Catania, 2015. P. 64.
The following classical NP-complete scheduling problem is considered. ...
Added: June 22, 2015
The Russian Excellence Initiative for higher education: a nonparametric evaluation of short-term results
, , et al., International Transactions in Operational Research 2020 Vol. 27 No. 4 P. 1911-1929
This research studies the short-term effects of the Russian Excellence Initiative Project 5–100 on participating universities. To trace the effect, we develop a quasi-experimental methodology. A control group of universities comparable to the Project 5–100 universities at the starting point of the program’s implementation was singled out using propensity score matching. Data envelopment analysis was ...
Added: October 22, 2019
, , , Robust estimation of cost efficiency in non-parametric frontier models / . 2017. No. 244.
The paper proposes a bootstrap methodology for robust estimation of cost efficiency in data envelopment analysis. Our algorithm re-samples "naive" input-oriented efficiency scores, rescales original inputs to bring them to the frontier, and then re-estimates cost efficiency scores for the rescaled inputs. We consider the cases with absence and presence of environmental variables. Simulation analyses ...
Added: October 23, 2019
, Measuring Business Excellence 2017 Vol. 21 No. 4 P. 377-387
Purpose. Company intellectual capital (IC) is nowadays considered as a key resource that can transform a company’s value. For this reason, the efficiency of IC is crucial for all stakeholders. Evaluating efficiency is difficult, because IC is partly unobservable and its efficiency varies across time. The aim of this study is to suggest a methodology ...
Added: October 23, 2017
Optimal design methods of wind-solar hybrid power systems at the stage of investment feasibility study
, , , , in : 16th international multidisciplinary scientific geoconference SGEM 2016 Conference proceedings. Vol. 3: Recycling, air pollution & climate change, modern energy and power sources. Book 4: Energy and clean technologies.: Wien : [б.и.], 2016. P. 305-312.
The article is devoted to development of optimal design mathematical models for power systems using renewable energy sources (RES) on the stage of pre-investment feasibility study. Economic and social practicability of the carbon-free energy sector development in Russia is confirmed by calculated data of renewable energy sources potentials such as fuel, heat and power, resource ...
Added: February 17, 2017
Single Machine Scheduling Problems with Financial Resource Constraints: Some Complexity Results and Properties
, , , Mathematical Social Sciences 2011 No. 62 P. 7-13
We consider single machine scheduling problems with a non-renewable resource. These types of problems have not been intensively investigated in the literature so far. For several problems of these types with standard objective functions (namely the minimization of makespan, total tardiness, number of tardy jobs, total completion time and maximum lateness), we present some complexity ...
Added: November 24, 2012
, , М. : Юрайт, 2017
The last years are characterized by increase of interest in the logistics of city transport systems (city logistics) representing the complex of logistic decisions, actions and processes. In the manual methodological bases of control of regional transport logistic systems of city level are explained. The main attention is paid to the theory and methodology of ...
Added: October 31, 2017
, , Information Processing Letters 2012 Т. 112 № 3 С. 72-76
In this note, we consider a single machine scheduling problem with generalized total tardiness objective function. A pseudo-polynomial time solution algorithm is proposed for a special case of this problem. Moreover, we present a new graphical algorithm for another special case, which corresponds to the classical problem of minimizing the weighted number of tardy jobs on a single ...
Added: November 24, 2012
«Образовательное пространство детского сада»: концептуализация понятия и методика конструирования его измерений
, ИНТЕРакция. ИНТЕРвью. ИНТЕРпретация 2015 № 9 С. 30-42
В статье концептуализируется понятие «образовательное пространство» в дошкольном учреждении, подчёркивается его конституирующая роль в формировании дошкольного образования как профессиональной услуги, предлагается обзор основных измерителей этого комплексного понятия на базе российской и зарубежной литературы. Для описания контекста проведения исследования, обосновывается значимость комплексной оценки структурных реформ дошкольного образования последних лет и роли родительского мнения в этом процессе. ...
Added: April 1, 2015
, , in : European Chapter on Combinatorial Optimization (ECCO 2009). : Jerusalem : [б.и.], 2009. P. 13-13.
In this paper, for $NP$-hardness single and multi-machine scheduling problems with the criterion of minimization maximum lateness the metrics $\rho$ has been used. We consider some approaches finding of the approximate solution for the problems. The idea of approaches consists in construction to a initial instance $A$ such instance $B$ (with the same number of ...
Added: March 4, 2013
Transforming a pseudo-polynomial algorithm for the single machine total tardiness maximization problem into a polynomial one
, , , Annals of Operations Research 2012 Vol. 196 No. 1 P. 247-261
We consider the problem of maximizing total tardiness on a single machine, where the first job starts at time zero and idle times between the processing of jobs are not allowed.We present a modification of an exact pseudo-polynomial algorithm based on a graphical approach, which has a polynomial running time. This result settles the complexity ...
Added: November 24, 2012
, , et al., , in : 2017 INTERNATIONAL SIBERIAN CONFERENCE ON CONTROL AND COMMUNICATIONS. Proceedings. : IEEE, 2017. P. 1-4.
The optimization approach to design of linear voltage regulators for system on chip is proposed. The approach allows to find capacitances of a regulator under constraints on performance metrics. The optimization subsystem is described and an illustrative example is given. ...
Added: February 19, 2018
, Журнал вычислительной математики и математической физики 2007 Т. 47 № 6 С. 1087-1099
The classical NP-hard (in the ordinary sense) problem of scheduling jobs in order to minimize the total tardiness for a single machine 1‖ΣT j is considered. An NP-hard instance of the problem is completely analyzed. A procedure for partitioning the initial set of jobs into subsets is proposed. Algorithms are constructed for finding ...
Added: November 23, 2012
Computer Modeling of Thermal and Electrical Processes in Electronic Units with the Account of Random Variances of Parameters
, , et al., , in : Proceedings of the 2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS). : IEEE, 2018. P. 349-353.
The article presents a technique for investigating the electrical and thermal processes occurring in the receiving- computational units for unmanned aerial vehicles. A special feature of the technique is the consideration of random variance of technological parameters of materials and electrical parameters of electronic components. This technique provides for mutual phased electric modeling using SPICE ...
Added: November 19, 2018
, Проблемы управления 2013 № 5 С. 2-11
The paper considers the classical Data Envelopment Analysis (DEA) model which is widely applied to efficiency evaluation in a great range of economic branches. Domains of applicability of the model are analyzed. The influence of heterogeneity of the evaluated sample on efficiency values, obtained with the use of DEA is studied. The detailed survey of the ...
Added: November 7, 2013