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Regular version of the site

Book chapter

Machine Learning Methods for Strategic Management

Serova E., Krichevsky M.

One of the main objectives of strategic management is the development and selection of strategies to achieve the desired results. The main goal of this paper is the analysis of the main domains or areas of machine learning application to support the process of strategic planning and decision making. The scientific methodology of the research studies is methods and procedures of modeling and intelligent analysis. This is theoretical and empirical paper in equal measure. This paper deals with the issues of machine learning implementation and how intellectual models and systems can be used to support the process of strategic planning in the context of theory of economic growth and development. At the preprocessing stage on the basis of a modeled base of examples of strategy options, the use of clustering methods for forming groups of similar parameters that influence the choice of strategies and groups of similar enterprise objects, each of which has a certain type of strategy, are demonstrated. On the next step the selection of ranked characteristics that affect the choice of strategy is made. At the stage of solving the problem of choosing strategies, neural network and neuro-fuzzy approaches are used. The advantage of this hybrid method is based on the fact that the hybrid technology can combine the advantages of neural networks as well as the advantages of fuzzy logic.

 

In book

Edited by: Ž. Živković. Beograd: the University of Belgrade, Technical Faculty in Bor, 2019.