Management of transportation process reliability based on an ontological model of an information system
The article addresses the ontological approach to the modeling of transport companies with the use of the Osterwalder business model canvas and Zachman framework for enterprise architecture for the purpose of creating a system of cargo transportation reliability management. The article includes mathematical models for the evaluation of transportation process reliability, that can be used to create corresponding modules in information management systems. The use of the methods for evaluating and ensuring transportation reliability based on the modeling of business processes is especially important for improving the competitiveness of transport enterprises in an unstable economic environment.
These proceedings contain the extended abstracts of the papers presented at CBIM2018 23rd International Conference on “Sustainable business models: integrating employees, customers and technology” held at Universidad Rey Juan Carlos 18-20 June 2018 (Madrid, Spain) http://cbim2018.org/ The aim of the CBIM International Conference is to gather academics, professionals and doctoral students from around the world to promote a rigorous, candid and friendly discussion of current and potential future topics in B2B marketing and sales. Because of our long re
Purpose: The paper aims at creation of an effective business model of global generating companies performing on Russian market and to develop a transformation plan of business for one of these companies. Design/methodology/approach: The face-to-face interviews with Russian senior management of foreign generating companies were conducted to define the strategic development directions and the key characteristics of target business model. The literature review enables to systematize knowledge about the challenges of both global and Russian energy market and of the energy companies' strategic initiatives. The analysis assisted to incorporate innovative elements into new business model of generating companies and to determine the stages of its transformation, taking one of these companies as an example. Findings: Generating companies' performance is influenced by Russian energy market institutional features. The key directions for companies' development are to increase the share of generating capacity working on RES and to diversify activities. According to these findings, the target business model was created and the scalable plan of refined business model adaptation in a particular generating company was suggested. Research/practical implications: The findings of the paper appear in elaboration of the methodological approach towards the transformation of foreign generating companies' business models on Russian market. Strategic vision of market evolution and key characteristics of business acticities will let managers create state-of-the-art business model. Adoption of the model in diverse foreign generating companies accumulates the data about the challenges of this process. This fact might give the ground for future research in this field. Originality/value: Review of the differencies between foreign generating companies' business model in both global and Russian energy sectors. New business model including renewed elements of Russian generating companies and a plan for business model adaptation.
The case presents the project “Epsilon-2”, the construction of a plant that provides machine processing of aircraft elements produced of various metal alloys parts in Khabarovsk region. The project is initiated by the Russian Energy Group of Companies. The case includes the information concerning peculiarities of the company’s development, description of the Russian aircraft and machining markets, and main business models used in these markets. The project will allow the company to fill a market niche, but the high cost of the project, market risks and unstable economic situation in Russia in 2014 forced the top managers to rethink the project feasibility.
The case is appropriate for students enrolled in undergraduate and graduate programs, as well as during other programs on the general courses “Marketing”, “Management”, “Marketing strategy”, “Marketing management”. Courses focused on the management and marketing that will consider such fields as market analysis, competitive strategy, business models and value creation is also relevant.
The case aims to attain the following learning outcomes: to analyze the sources of competitive advantage; to analyze the value creation process; to assess the competitive position and ways in which business can develop; to identify the existing and potential competitors; to adopt the managerial decisions in the field of strategic management and strategic marketing in industrial companies.
2018 Global Marketing Conference at Tokyo
- Editor Prof. Jeonghye Choi (Yonsei University) - Assistant Dr. Jeeyeon Kim (Yonsei University)
The trend on electricity grids digitalization is gradually leading to the shift of busi-ness value towards more sustainable and efficient electricity services. Sustainability and efficiency are challenged by the increasing demand for electricity which is fol-lowed by a dramatic transformation of energy systems. While smart grids seem to be crucial in this process, there is a discrepancy in understanding the costs and benefits for the multiple actors involved. In addition, there are benefits of smart grids that cannot be measured directly in terms of money, such as higher energy system reliabil-ity or commitment to carbon reduction. Despite the rise of interest to the managerial aspects of smart grids implementation and development, many aspects remain out of the scope. This paper contributes to the research of smart grids by providing a con-ceptualized business model that would allow for value co-creation, delivery and cap-ture. A Russian energy sector perspective is primarily considered throughout the pa-per and the results are supported by evidence from interviews with of industrial ex-perts
The article continues A.N. Sterligova’s publication “Logistical context of enterprise business model” (Logistics and Supply Chain Management. – №1 (66). – 2015. – pages 24-34). As it was described in that publication, in a challenging economic environment strategic changes for business can be implemented by changing their business models. The author provided a definition of a business model (BM) as an object connected with defining, creating, distributing, supplying value to customers, and appropriation of profits through their recognition on the market. Logistics was used to develop and use BM. The model of a logistical component was described. The author suggested a set of indexes that evaluate original supplies and results of BM in order to analyze BM effectiveness according to its results and also to decide whether developing a new enterprise BM is necessary when the quality and quantity of original resources is changing.
A further research is aimed to analyze how BM can be used in various industries and to decide if figures of initial resources and results of BM can be made universal.
The present article explains why business models are significant in modern metallurgy in the framework of customer value chain. The authors analyze BM of leading ferrous metallurgy companies bearing on the proposed logistical component of BM and determines variability of its logistical component. The researcher summarizes results of BM industry. The authors examines economic factors that make logistics help companies get required financial figures.
Sharing economy - the new and contradictory phenomenon, which is caused by the appearance of the beginning of widespread use of new technologies in business. Despite its recent origin, it is characterized by the rapid development of sharing economy, which is the cause of increased media attention to the phenomenon. However, in the academic community interested in the comprehensive study of this economic system is just beginning to emerge. The article attempts to highlight the sharing economy in a separate category of economic analysis, consider its main characteristics and activities.
The authors develop a definition of the sharing economy as a new business model. The article analyzes and systemizes different approaches to understanding this term, highlights its key components. Also, the authors discuss a number of factors affecting the consumers’ behavior in the era of the digital economy, highlight key trends in the market of the collabo-rative consumption. As a result, based on the online-survey data, the authors identify the most popular services of the sharing economy for Russian consumers.