• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Hokkaido Cities in Socia Media: Brending and Promotion
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?
September 11, 2026
How to Assess Students Knowledge in the Age of AI
A researcher at HSE University has proposed a flowchart to help lecturers decide how to assess students who use artificial intelligence. It shows where the use of AI should be restricted and where it can be incorporated into the learning process. The article has been published in IT Professional.
September 9, 2026
‘Balkan Hospitality Opens Doors: Studying Dialects on the Verge of Extinction
You cannot study spoken dialects from books. Instead, you need to go to a village, seek out its elders, and earn the trust of local residents before you can record hours of spontaneous stories. This is how Natalia Muravleva, Associate Professor at the Faculty of Humanities, conducts her research. Her internship in Serbia continued her long-standing study of dialects spoken by Macedonian settlers. In this interview, she discusses how diaspora cultural centres help researchers reach informants, why native speakers need to be interviewed only in their own language (otherwise, as she puts it, they may 'break'), and how a single field season helped her finalise her monograph. She also shares warm memories of autumn in Belgrade and of colleagues with whom grammar can be discussed in three languages at once.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Hokkaido Cities in Socia Media: Brending and Promotion

Ch. 6. P. 50–57.
Kikteva M.

The northern island of Japanese Archipelago - Hokkaido - has 34 cities on it and the most of them experiences depopulation and economic stagnation. The paper gives a brief survey of activies in social media the municipal authorities and local citizens'communities take to rebrand and promote their cities.

Language: Japanese
Text on another site
Keywords: city branding social mediahokkaido

In book

Alsace nichio chiteki koryu jigyo nihon kenkyu seminar “Digital Media and Communication” ronbun-shu (Сборник статей участников семинара "Цифровые медиа и коммуникации" – по программе японско-европейского интеллектуального обмена, г. Эльзас). Strasbourg : Centre européen d’études japonaises d’Alsace, 2017
Alsace nichio chiteki koryu jigyo nihon kenkyu seminar “Digital Media and Communication” ronbun-shu (Сборник статей участников семинара "Цифровые медиа и коммуникации" – по программе японско-европейского интеллектуального обмена, г. Эльзас). Strasbourg : Centre européen d’études japonaises d’Alsace, 2017
Strasbourg: Centre européen d’études japonaises d’Alsace, 2017.
Similar publications
Is social media news more subjective?😱 A comparative study of British quality and popular news sources’ adaptation to Facebook
Savinova E., Hoek J., Digital Journalism 2025 Vol. 13 No. 7 P. 1291–1310
Added: September 3, 2026
Polarized Words, Polarized Worlds: A Computational Comparative Analysis of Pro- and Anti-Vaccine Discourse on VK
Petrov I., Monitoring Obshchestvennogo Mneniya: Ekonomichekie i Sotsial'nye Peremeny 2026 No. 4 P. 50–71
This study aims to compare the emotional and thematic differences in pro-vaccination and anti-vaccination discourse on the Russian social network VKontakte (VK), using Language Expectancy Theory (LET) as an interpretive lens. A computational approach was applied to analyze 18,239 posts from 229 anti-vaccination and 84 pro-vaccination communities, utilizing dictionary-based sentiment analysis and structural topic modeling. ...
Added: April 29, 2026
Перспективы медиа-мониторинга в исследованиях общественного мнения (на примере доверия президенту)
Ankudinov I., Социология: методология, методы, математическое моделирование 2025 № 61 С. 165–203
The changing political mood of Russians is a constant subject of interest for sociological agencies. With the development of the Internet, conventional questionnaire research began to be supplemented by online surveys and, despite some skepticism, by social media mining. This article attempts to adjust an accidental web-sample so as to bring its estimates closer to ...
Added: April 22, 2026
Data Analytics for Predicting Situational Developments in Smart Cities: Assessing User Perceptions
Kharlamov A. A., Pilgun M., , in: Special Issue Sensing Technology for Smart Cities: Data, Analytics, and VisualizationsVol. 24. Issue 15.: [б.и.], 2024.
The analysis of large volumes of data collected from heterogeneous sources is increasingly important for the development of megacities, the advancement of smart city technologies, and ensuring a high quality of life for citizens. This study aimed to develop algorithms for analyzing and interpreting social media data to assess citizens’ opinions in real time and ...
Added: February 22, 2026
Предупрежден — значит вооружен? Антивакцинный контент и восприятие пользователями пометок-предупреждений
Petrov I., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 6 С. 110–131
The proliferation of misinformation online has compelled social media platforms to develop effective countermeasures. This study investigates user perceptions of different interface warning labels, using anti-vaccine content as an example. The research focuses on the social network «VKontakte» (VK), a major platform in the Russian-speaking internet segment that has previously experimented with such labels. We ...
Added: December 30, 2025
Пользование сетевыми социальными медиа в турбулентном обществе: случай России 2022―2024 гг.
Davydov S. G., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 236–258
Настоящая статья содержит результаты анализа динамики аудитории сетевых социальных медиа в России с января 2022 г. по сентябрь 2024 г. Исследование основано на данных из двух мониторинговых источников: проекта измерения аудитории Интернета Cross Web компании Медиаскоп и исследования публикационной активности компании Медиалогия. Для решения компаративных задач предложены два индекса: динамический структурный и динамический интегральный. Анализ позволил ...
Added: December 12, 2025
AI as a tool for information warfare
Davydov S. G., Kartasheva A., , in: AI, Information, and Global Dynamics: Shaping the Future of Geopolitical Landscape.: Cham: Springer, 2026. Ch. 4 P. 51–66.
Information warfare is commonly understood to be either an extremely confrontational situation in the information environment,  or the use of information technology in military conflicts.  In this chapter, we focus on the impact of AI on the promotion and dissemination of ideology and propaganda.  According to the conventional view, the use of AI greatly enhances ...
Added: November 26, 2025
Самореализация и саморазвитие в понимании молодежи: по материалам российских социальных сетей
Balakina Y. V., Grigoreva M., Соколова Е. Н., Вестник Московского университета. Серия 12: Политические науки 2025 № 6 С. 101–122
The article explores how young users of Russian social media conceptualize and express the value of self-development and self-realization. The study is grounded in Anthony Giddens’s theory of “reflexive modernity” and considers the influence of neoliberal self-discipline on the formation of subjectivity in digital environments. The empirical basis comprises 369 public posts authored by users ...
Added: November 25, 2025
Вспоминая апартхейд: южноафриканское студенческое движение #FeesMustFall в середине 2010-х годов
Shalom V., Новая и новейшая история 2025 Т. 68 № 2 С. 159–173
Student-led protest movements swept South Africa in the mid-2010s. Nevertheless, echoes of these demands can still be heard today. The issue of transformation and “decolonization” of higher education is one of the most pressing issues for the young “born free” generation. It touched on the deep-seated problems of post-apartheid South Africa, such as racism, economic ...
Added: November 21, 2025
Социальное сравнение в ряду фундаментальных понятий социальных наук: аналитический обзор исследовательского поля
Oganyan A., Вестник Института социологии 2026 Т. 17 № 1 С. 232–255
This work presents a broad review of the history, theory, methods, and findings of research on social comparison (SC). It sequentially examines the evolution of understanding SC from the philosophical works of D. Hume and I. Kant to the first systematic theory by L. Festinger explaining the connection between comparison, self-esteem, and group processes, and ...
Added: November 18, 2025
Психолингвистический анализ непрофессионального дискурса о коррупции в социальной сети в «ВКонтакте»
Кузнецова Ю. М., Maksimenko A., Станкевич М. А. et al., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 1 С. 231–250
The article is devoted to the analysis of the non-professional online discourse on corruption presented on the social network VKontakte. Unlike the institutional or expert approach, the focus on everyday, user-generated reflection allows you to capture the deep values, forms of expression and linguistic patterns of everyday morality, which is especially important in the context ...
Added: November 6, 2025
Стратегические направления совершенствования деятельности пресс-службы Мордовского государственного университета им. Н.П. Огарева
Дементьева К. В., Краснова А. А., Вопросы медиабизнеса 2025 Т. 4 № 3 С. 5–18
This article explores strategic development areas for the press service of Ogarev Mordovia State University. The proposals were grouped into seven key areas: implementation of automated content management systems, digitalization of the newsfeed table, SEO modernization, development of digital analytics, social media optimization, expansion of media platforms, and launch of email communications. Each area is supported ...
Added: October 6, 2025
Взаимосвязь демонстративного потребления в социальных сетях и одиночества (на примере постинга о путешествиях)
Maksimenko A., Забелина Е. В., Круз-Карденес Х. et al., Психология. Журнал Высшей школы экономики 2026 Т. 23 № 2 С. 317–333
Social networks have intensified conspicuous consumption, turning visual travelrelated content into a key tool for status self-presentation and the affirmation of social position. The present study is aimed at examining the socio-demographic markers of conspicuous consumption on social networks and its relationship with loneliness. The study involved 100 respondents (M = 39.34; SD = 10.31), including ...
Added: October 4, 2025
Social Media and Digital Services - Business, Innovation, Sustainability
Geneva: UNESCO Chair University of Strasbourg / Centre Universitaire d’Informatique de l’Université de Genève, 2025.
This publication is the result of research presented at a conference jointly organized by the UNESCO Chair of the University of Strasbourg and the Center for Technologies (CUI) of the University of Geneva. Cette publication est le fruit de travaux de recherche présentés lors d'un colloque organisé conjointement par la Chaire UNESCO de l'Université de ...
Added: September 11, 2025
Социальные медиа как альтер эго реальности: о чем говорит аффективная политическая поляризация?
Stukal D., Шилина А. Н., Akhremenko A. S., Вестник Российского университета дружбы народов. Серия: Политология 2025 Т. 27 № 3 С. 430–443
Affective political polarization is comprehensively considered in combination of its emotional, behavioral and cognitive aspects. They manifest themselves in the differences between an individual's attitude towards politically like-minded people (the in-group) and opponents (the out-group), includingemotions experienced, willingness to cooperate, and a tendency to attribute positive or negativequalities. Particular attention is paid to the problem of differences between the intensity of manifestations of affective political polarization in the online environment compared to traditional forms of communication. Most contemporary researchers predict a higher level of polarization ...
Added: August 21, 2025
ТРАНСФОРМАЦИЯ ИНФОРМАЦИОННЫХ КАНАЛОВ КОСМЕТИЧЕСКИХ БРЕНДОВ В УСЛОВИЯХ ЦИФРОВОЙ ЭКОНОМИКИ: ЛОКАЛИЗАЦИЯ ПРОТИВ ГЛОБАЛИЗАЦИИ
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья    анализирует    информационные    каналы,    используемые косметическими    компаниями    для продвижения   продукции.   Основным   источником   информации   для  международных  рынков  являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию  бенчмаркинга,  заимствуя  зарубежныепрактики.  Вызывает  сомнениецелесообразностьтакого подхода  из-за  различий  на  локальных  рынках.В  рамках  исследования,  проведенного ...
Added: July 3, 2025
Instagram as a narrative platform
Mariya Kozharinova, Manovich L., First Monday 2024 Vol. 29 No. 3-4 Article 6
Even though Instagram has been the subject of numerous studies, none of them have systematically investigated its potential as a narrative medium. This article argues that Instagram’s narrative capabilities are comparable to those of literature and film. To support our claims, we analyze a number of prominent female Instagram creators and demonstrate how they employ ...
Added: May 10, 2025
Войти через госуслуги? Факторы отношения к сервисам электронного правительства в социальных медиа
Егоров В. Ю., Philippov I., Akhremenko A. S., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 1 С. 214–239
The focus of the work is related to the public perception of government practices within the framework of digitalization policy. Electronic practices of interaction with the government have long been widespread among most Russians. This is confirmed by both public opinion polls and Russia’s high positions in the world rankings of e-government development. In this ...
Added: May 1, 2025
Gendered Zootopia on Instagram: Curation of Pet Accounts and Identity Representation
Vereshchagina N., Dushakova I., Media and Communication 2025 Vol. 13 Article 8784
The social media landscape is replete with images of animals that users share, repost, and like. The various nonhuman species that have become a part of the social media ecosystem are no longer merely models for different content formats but have their own accounts and become influencers almost like humans. Instagram’s gender-related politics do not ...
Added: January 20, 2025
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit