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Regular version of the site

Book chapter

Hokkaido Cities in Socia Media: Brending and Promotion

P. 50-57.

The northern island of Japanese Archipelago - Hokkaido - has 34 cities on it and the most of them experiences depopulation and economic stagnation. The paper gives a brief survey of activies in social media the municipal authorities and local citizens'communities take to rebrand and promote their cities.