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Determining Employees’ Loyalty by Informal Communication Structure in College

P. 141–155.
Veretennik E. V., Слепова С. М., Васильева Д. К.

The  topic  of  the  relationship  between  employees'  corporate  loyalty  and  their  informal  communication  structure  remain  uninvestigated  in  Russia.  This  research makes  a  step in exploring the  field by checking the existence of such relationships and allocating its  features basing on the example of one of the Colleges of Saint‐ Petersburg. To identify and  measure the relationship we combined Job diagnostic survey by Hackman and Oldham and  sociometry. The correlation and regression analysis results supported the hypothesis about  the  existence  of  the  connection  between  employees'  satisfaction,  loyalty  and  informal  communication  structure  in  educational  institution.  The  research  could  be  useful  for  the  management of the College, similar educational organisations and those who want to check  the  relationship  between  loyalty  and  informal  communication  structure  within  their  organisations.

Language: English
Full text
Keywords: net promoter scorecollege managementsocial network analysisinformal communication

In book

Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2018 – Poznan, Poland, 11 to 13 July 2018
Poznan: Poznan University of Economics and Business and E4 Conferences , 2018.
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