Comparative Analysis of Factors Affecting Efficiency of Crowdfunding Projects: Boomstarter and Kickstarter
Crowdfunding platforms develop as a valuable business model in sharing economy. Through intensive market development, a question arises: what it takes for a crowdfunding project to succeed. This paper aims to identify the features of crowdfunding projects influencing the outcome. The country‐of‐origin effect is taken into account to compare the outcomes in Russian crowdfunding platform and the worldwide known Kickstarter platform. Machine learning methods are applied to primary data regarding projects on these two platforms to determine and to compare the influence of factors. The results show that there is a difference in strength of factors’ influence on the Russian platform as compared to Kickstarter.