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Book chapter

АНАЛИЗ СОВРЕМЕННЫХ ИССЛЕДОВАНИЙ УБЕЖДАЮЩЕЙ КОММУНИКАЦИИ

С. 19-32.
Корягина Н. А., Филяева В. А.

This article is devoted to the analysis of success factors of persuasive communication, revealed both in “classical” and in modern studies. In this paper, emphasis is placed on the main “components” of persuasive communication: the features of the communicator, the characteristics of the message and the target audience.