USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES
Gamification refers to the use of game elements and designs in non-game environments. As a result customers and employees involved stay more focused and motivated to accomplish the chosen goal. We explore customer engagement practices (gamification) of the Russian companies including application areas, funding and perceived efficiency of these initiatives and their shifts over time. Our analysis is based on two waves of data collection: 2015 and 2018, as the result we outline four groups of practices based on the scope of the gamification techniques used and variety of the business processes involved.
Russia’s policy towards Northeast Asia cannot be understood independently of its general Asian strategy, primarily its pivot to Asia, which has practically become an official policy after 2014. We are witnessing two contradictory tendencies in Washington and Seoul. The Trump administration seeks to assume a tougher stance on North Korea. At the same time, South Korea’s new government is likely to be more moderate towards Pyongyang. At the same time Russian experts expressed considerable hope.
The book presents multidisciplinary analysis of the various manifestations of post-urban processes in modern society, the scientific understanding of a wide range of issues: the socio-economic and cultural effects and consequences of urbanization are highlighted, features and prospects of ruralization, return migration, the search for new non-urban way of lifestyles in urbanized countries, downshifting and upshifting, the role of modern technology in these processes are described. Special attention is paid to research value grounds, which are largely stem and supported by the space of the modern city.
The book is of interest to a wide range of scientists in humanities disciplines, in particular, sociologists, economists, psychologists, philosophers, cultural studies, political scientists, geographers. The book focuses scientific attention on the new cluster of studies.
This two-part overview of contemporary Russian anthropology focuses in detail on the work of several scholars and situates it in the changing landscape of Russian academia. The main issue I address is debates about an academic identity of Russian anthropology as ‘historical science’. Given that in Western anthropology, history has become one of the leading modes of anthropological analysis and that the turn to history marked a radical repositioning of anthropology’s very subject, it is important to explore how such configurations of history and anthropology work in other anthropological traditions and what the reasons are for turning to history or, conversely, avoiding it, for specific national, continental and transnational anthropological schools. In this article, I explore these questions by focusing on anthropology in Russia with an aim of reassembling the relationship between anthropology and history from the point of view of the anthropology of time. I ask what temporal frameworks underscore the relationship between anthropology and history. I explore these understandings ethnographically, that is, through ethnographic interviews with Russian scholars in addition to close readings of their works.
This paper proposes a plan of an empirical study of the co-creation experience and its impact on customer satisfaction and loyalty in the experience industry in the emerging market. The research will investigate new ways to involve a consumer directly in the value chain development, as well as different tools to improve customer satisfaction and loyalty. This study is important because the existing models and concepts in marketing, in particular the concept of co-creation, can be tested in the emerging markets in order to push the boundaries of the existing theory.
The book is dedicated to the 100th anniversary of Russian parliamentarism. The analysis of historical experience and actual problems of development of parliamentarism in Russia, Germany and a number of other European countries is presented. The authors are leading Russian and foreign experts from a number of research centers in Russia and Europe. Materials on the analysis of the development of parliamentarism in Germany and other European countries are based on the results of the European project "Parliamentary representation in Europe: recruiting and the career of legislators in 1848-2005", implemented during the last decade.
The book is addressed to a wide range of readers - scientists, politicians, public servants, teachers and students, everyone who is interested in the history and modern experience of Russian and European parliamentarism.