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Regular version of the site

Book chapter

Self-Presentation Strategies Among Tinder Users: Gender Differences in Russia

P. 474-482.

The research outlines major self-presentation strategies and gender patterns of the online dating application Tinder users in Moscow. Authors conducted the case study and analysed 400 profiles of 20-40 years old female and male app users. Upon the content analysis, few patterns of gendered self-presentation were depicted, explained further through the prism of gender roles theory with the focus on the dominant cultural traits in modern Russia.