Экономика совместного потребления как новая бизнес-модель

С. 66–82.

Shalaeva A., Rebiazina V. A., Смирнова М. М.

The authors develop a definition of the sharing economy as a new business model. The article analyzes and systemizes different approaches to understanding this term, highlights its key components. Also, the authors discuss a number of factors affecting the consumers’ behavior in the era of the digital economy, highlight key trends in the market of the collabo-rative consumption. As a result, based on the online-survey data, the authors identify the most popular services of the sharing economy for Russian consumers.

Keywords: поведение потребителей, consumer behavior, бизнес-модель, цифровая экономика, business model, sharing economy, collaborative economy, экономика совместного потребления, digital economy, коллаборативная экономика

Publication based on the results of: The Role of Customer Involvement in Creating Competitive Advantage in the Russian E-commerce Market (2016)

In book

Инновации маркетинговых моделей российских компаний в эпоху диджитал трансформации

СПб.: Издательство СПбГЭУ, 2018.