Экономика совместного потребления как новая бизнес-модель
The authors develop a definition of the sharing economy as a new business model. The article analyzes and systemizes different approaches to understanding this term, highlights its key components. Also, the authors discuss a number of factors affecting the consumers’ behavior in the era of the digital economy, highlight key trends in the market of the collabo-rative consumption. As a result, based on the online-survey data, the authors identify the most popular services of the sharing economy for Russian consumers.
The paper is about problems of evaluating the level of completion in the digital environment. The developed model is based on dynamics of shares of companies in the digital environment. It reveals the changes of structural features in the digital markets and provides short-term forecasts of competitive positions. The results of the study allow examining the structure of digital market and the forces of competition.
Purpose: The paper aims at creation of an effective business model of global generating companies performing on Russian market and to develop a transformation plan of business for one of these companies. Design/methodology/approach: The face-to-face interviews with Russian senior management of foreign generating companies were conducted to define the strategic development directions and the key characteristics of target business model. The literature review enables to systematize knowledge about the challenges of both global and Russian energy market and of the energy companies' strategic initiatives. The analysis assisted to incorporate innovative elements into new business model of generating companies and to determine the stages of its transformation, taking one of these companies as an example. Findings: Generating companies' performance is influenced by Russian energy market institutional features. The key directions for companies' development are to increase the share of generating capacity working on RES and to diversify activities. According to these findings, the target business model was created and the scalable plan of refined business model adaptation in a particular generating company was suggested. Research/practical implications: The findings of the paper appear in elaboration of the methodological approach towards the transformation of foreign generating companies' business models on Russian market. Strategic vision of market evolution and key characteristics of business acticities will let managers create state-of-the-art business model. Adoption of the model in diverse foreign generating companies accumulates the data about the challenges of this process. This fact might give the ground for future research in this field. Originality/value: Review of the differencies between foreign generating companies' business model in both global and Russian energy sectors. New business model including renewed elements of Russian generating companies and a plan for business model adaptation.
The collection contains scientific articles of the international scientific-practical conference "State Administration and Public Service: Yesterday, Today, Tomorrow in the Context of E-Government and the Digital Economy", held at the Higher School of Public Administration (HSAA) of MV Lomonosov Moscow State University in the framework of the XIV NAUKA Science Festival 0+ (October 11-13, 2019). The materials of the collection reflect the results of research conducted by undergraduates of the first and second courses of the Higher School of Public Administration. This scientific publication will be useful to undergraduate students, undergraduates, researchers, and everyone interested in the current state and development trends of the theory of public service, public administration and management, as well as their practice in modern conditions of digitalization of public life.
The article presents the analysis of research results of FOM, which was carried out within the bounds of the project «People XXI». The project was devoted to a comprehensive study of the behavior of «social innovators» and their life style. The conceptual base for the analysis' sociology has been the works by Russian and foreign economic sociologists and specialists in the field of consumption. «People XXI» show a rational approach to spending of spare time which is characterized by its capitalization, active cultural consumption and consumer leadership.
2018 Global Marketing Conference at Tokyo
- Editor Prof. Jeonghye Choi (Yonsei University) - Assistant Dr. Jeeyeon Kim (Yonsei University)
The trend on electricity grids digitalization is gradually leading to the shift of busi-ness value towards more sustainable and efficient electricity services. Sustainability and efficiency are challenged by the increasing demand for electricity which is fol-lowed by a dramatic transformation of energy systems. While smart grids seem to be crucial in this process, there is a discrepancy in understanding the costs and benefits for the multiple actors involved. In addition, there are benefits of smart grids that cannot be measured directly in terms of money, such as higher energy system reliabil-ity or commitment to carbon reduction. Despite the rise of interest to the managerial aspects of smart grids implementation and development, many aspects remain out of the scope. This paper contributes to the research of smart grids by providing a con-ceptualized business model that would allow for value co-creation, delivery and cap-ture. A Russian energy sector perspective is primarily considered throughout the pa-per and the results are supported by evidence from interviews with of industrial ex-perts
In theory, a poverty line can be defined as the cost of a common (inter-personally comparable) utility level across a population. But how can one know if this holds in practice? For groups sharing common consumption needs but facing different prices, the theory of revealed preference can be used to derive testable implications of utility consistency knowing only the "poverty bundles" and their prices. Heterogeneity in needs calls for extra information. We argue that subjective welfare data offer a credible means of testing utility consistency across different needs groups. A case study of Russia's official poverty lines shows how revealed preference tests can be used in conjunction with qualitative information on needs heterogeneity. The results lead us to question the utility consistency of Russia's official poverty lines.
The purpose of this article is to consider the main elements of taxation in a digital economy. On the base of the analysis, it was concluded that in conditions of digital economy, the development of information resources would provide a concretization of the provisions of the main elements of taxation and optimize the emergence and pursuance of the constitutional duties to pay taxes, as well as the calculation of tax amounts. The main provisions and conclusions can be used in scientific and practical activities when considering the issues of the legal construction of taxes.
In this book, the impact of modern social media on the development of management system in the hospitality and tourism industry is examined. The present research project was elaborated in two subsequent phases. During the first research phase the localization of the apparatus, methodology, study design, questionnaire and methodology for the Russian version of the research project were carried out. That was done based on the courtesy materials recently completed project by a Center for Hospitality Research Cornel the United States. The second project phase was aimed at identification of the specifics of the Russian consumers perception towards the use of social media for planning their trips.