Effects of Tourist Satisfaction: Influence on the Touristic Flows (Case Russia – Bulgaria)
Tourism is a socio-economic and political phenomenon. The increase in tourism flows and the development of inbound tourism and the country’s economy as a whole are positively influenced by consumer satisfaction with the tourism industry. Satisfied tourists are always willing to share their successful experience with friends and acquaintances. Tourism is an important economic sector for Bulgaria. A survey-based methodology was developed for the purpose of this study and the questionnaire was developed on the basis of the multi-attribute approach to the satisfaction rating of a tourist destination. This study identifies factors that have a greater impact on overall satisfaction of Russian tourist. The improvement of the aforesaid components will, in our view, drive a rapid increase in the level of satisfaction among tourists arriving from Russia and further increase of tourist flows to Bulgaria.