The article focuses on modern trends in international air transport market development. The author notes the strengthening of low cost position in the world. The article presents the specific features of the low-cost carriers business model. The author points to the emergence of a new business model - the hybrid airline.Hybrid airlines have emerged as a response to the expansion of low-cost carriers and represent an intermediate type between the two competing business models.
The subjects of surveys and interviews are Russian employees of international airlines who work with more than 160 nationalities. The nationalities that are described the most often and the most vividly include the British, Chinese, Americans, and Japanese. It is, however, not so much the description of other nationalities as a clearer understanding and acceptance of our own selves, that is, Russians, which is essential. Somehow or other, all of the participants in these conversations have arrived at the conclusion that their years-long experience of multilateral contacts with people of other nationalities has enabled them to develop a clearer notion of the Russian national character.
The article describes the impact of macroeconomic environment on the demand for passenger air transportation in Russia, The thesis on the limited impact of the dynamics of GDP growth on air transportation in 2012-2014 has been validated. The article contains an analysis of the impact on consumer demand of a number of other macroeconomic indicators, in particular, the dynamics of wages and exchange rates. The mutual influence of passenger traffic with substitutes (long distance railways) has been established