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Regular version of the site

Book chapter

НАРУЖНАЯ РЕКЛАМА КАК АРТ-ОБЪЕКТ

С. 396-401.
Савельева О. О.
Forms of mutual communication between advertising and art Wa. It is established that new aspects of such interaction are being formed Thanks to the so-called "contemporary art". Identify directions And methods of contemporary art, which are participating today in the forma- Urban environment. The main object of research is outdoor advertising at City. Analyzed the output of advertising beyond the intended for it Surfaces and spaces. It is concluded that advertising art objects Help to avoid extensive expansion of advertising impact

In book

Edited by: О. Горячева, Ю. Луговая, С. Федорова и др. Каз.: Издательство Казанского университета, 2015.