НАРУЖНАЯ РЕКЛАМА КАК АРТ-ОБЪЕКТ
The author analyses the problem of truth as it is presented in the interpretations of Martin Heidegger and Alexandre Koyré, covering Plato’s Republic. Heidegger reads it primarily as a poetic myth of concealment and disclosure, revealing the intellection of Being. The space of political is a space of a historical manifestation and at the same time of the concealment of truth. The history of manifestation of truth is also a history of hiddenness and oblivion. Thereafter the untrue, being a privative mode of the true, no more opposes it; the true and the untrue do not make up a hierarchical pair. Koyré gives a completely different treatment of the Republic, reading it as a dramatical piece, forcing the reader to take sides. The truth is self-referring and placed at the high end of the hierarchy of values ladder, whereas the untrue (as distinct from the plain error) is always a deception, designed to disrupt the horizontal bonds between the citizens that constitute the political space as such. While for Heidegger the paradigmatic example of Dasein relation to Being is a poet who is sort of privy to God, Koyré keeps in place the hierarchical deference of the untrue world of the religious and mythopoetical to the true world of science. The author of the article demonstrates the inseparable link between the aesthetic visions and the political conceptions entertained by Koyré and Heidegger.
The author examines the delicate relationship between such phenomena as philosophy and popular culture. After formulating three attitudes of philosophers working with popular culture (left-critical, right-critical and left-objectivistic), the author proposes the term «crossroad» to show at what point of evolution of philosophy of culture and social theory during the XXth century converged popular culture and philosophy. This «crossroad» turned out to be post-modernism in such representation in which the American Marxist philosopher Fredric Jame-son began to talk about. Postmodernism before Jameson was understood as a trend in art, and only Jameson came up with the idea to extend it to the entire culture that dissolved in during the 1970s in the economy. It was Jameson who first stated the thesis that nowadays high and popular culture represent a single space. Briefly describing Jameson's approach, the author shows what this synthesis of postmodern philosophy and popular culture has led to. Recog-nizing popular culture as legitimate, and its then state as «postmodern», social philosophers began to develop the idea of expansion of culture into the social sphere, however, not in everything agreeing with Jameson. The author emphasizes the idea that the beginning of the XXI century was marked by a surge of philosophical interest in popular culture.
This collection of articles is devoted to the problems of philology, culture, philosophy and other humanitarian sciences which are of special interest now days.
The article addresses the views of G. Shpet, L. Vygotsky, M. Bakhtin andothers on art's influence on one's personality andcognitive andaffective spheres. They hadtheir own understanding of the whole issue andof catharsis in particular. The authors focuses on the analysis of inner andouter forms of works of art andassumes that, if reached, the inner form has the strongest influence on man: it enriches andbroadens one's own inner form of active contemplator of work of art.
Art, cultural consciousness, cultural-historical psychology, inner andouter form, Perception, Understanding, catharsis
Any promo message includes a pragmatic component (goods-related discourse) and a social-cultural component (social-cultural discourse). Within the scope of direct advertising social-cultural discourse often becomes a latent source of social conflict. For instance, in the whole of Russia only 9% of population earn incomes above the “middle-class threshold”, while federal TV channels constantly broadcast barely affordable goods and lifestyles onto this low-income audience. This creates an urgent social need in diversification of promo campaigns’ content, methods and promotion techniques, which would also allow for an integrating effect. Content of such communications may be built on post-post-modern basis that is currently displacing disintegration and eclectics of post-modernism. This basis includes virtualization, techno-images, glocalization, neo-conservative axiology. The greatest challenge in this list for Russia appears to be associated with development of a glocal style of promo messaging and communications as a whole.
The volume is organized into three main sections: "Art and Culture", "History" and "Language and Literature". Several authors address various aspects of Spanish-Russian relations: historical, political and cultural contacts at various times, the image of Russia in Spain, influences of Russian writers in Spanish literature, etc. In the field of painting, there are studies focusing on the great Spanish authors: El Greco, Ribera, Murillo, Goya, and Picasso. There are studies which are focused on other arts such as architecture and sculpture work. History issues cover topics and times, as the Christian Church in the time of the Muslim conquest, the Crown of Aragon in the 14th century, the Spanish Monarchy, and the Inquisition. Several studies deal with the works of Spanish literature.
Various points of view on the boundaries of art. Argues the position that the work of art must get social recognition as such. General rule - a work of art is the result of a non-zero creativity.