Creativity-based volunteering at the Winter Olympics in Sochi: beyond sport and borders.
During the past decades sport mega-events are accompanying with varied range of cultural events, promoting humanist values. Being different by scales, these events are always conducted by paid professionals and volunteers as well. The main feature of volunteer labor for cultural program on sport mega-events is an important role of creativity-based volunteers, providing with the ideas, concepts, network connections, creative products, etc. In this chapter we try to describe concept of creativity-based volunteering by analogy with the skilled-based volunteering concept, and test it with case of the Sochi 2014 Cultural Olympiad, during which ‘Peace and Friendship through the Olympic Spirit’ youth art exhibition has taken place. This big event for the 2014 Winter Olympic Games in Sochi, Russia was conducted with the support of International Paint Pals (IPP). IPP is a famous NGO, which could be identified as international volunteers’ network partnership, organizing many international art and educational events at other Olympic Games and global venues. The research of project concept and organization processes has included desk research of project documentation and survey of 25 event volunteers. The features of this partnership and event were revealed, role and national differences in volunteers motivation were analyzed. The motivation of cultural events volunteers is based mainly on such altruistic motives as willingness do something to promote world peace and friendship, get satisfaction from the work done, get new acquaintances, and also significance of cultural issues/outcomes of the project and its humanitarian importance matter. Besides experts point out such factors as prestigiousness of sport mega-event, professional solidarity, consistency of events organizing, and others. In such a way the findings of the chapter based on desk and field research let us to increase knowledge and awareness of the creative-based volunteering on cultural part of sport mega-events.