Патентная защита лекарственных средств. Российский опыт на международном фоне: состояние и перспективы
An analysis of the influence of the world economic and financial crisis on the development of the global pharmaceutical market is given as well as an estimation of the economic situation in the pharmaceutical field, forecasts of the scenarios of its development in the crisis and post-crisis period, and the measures for overcoming the consequences of the world economic crisis.
Collection of research papers prepared on the basis of a multi-disciplinary scientific-practical seminar "International sanctions: threats, challenges and opportunities for the modernization of the Russian economy" (October 29, 2014). In the collection covers a wide range of problems related to the influence of the international situations on the Russian economy and development potential of importsubstitution.
Building long-term customer relations plays a pivotal role in contemporary management practice. Customer relationship management process in a company involves various different actors ranging from top management to line-level employees. One of the key areas of it is related to the utilization of corporate CRM system which serves as crucial information source in providing better customer insight. This article explores directions for improving the use of CRM system through analyzing the gaps between its perception by managers and sales representatives in a multinational pharmaceutical company. The field research is based on a quantitative data from online questionnaires. The sample consists of 219 representatives based in four emerging markets. These initial findings could be useful for other pharmaceutical companies in emerging markets.